Mark Bridge writes:
'Unboxing' is - or was - the new geek porn. We know this because The Register told us so in 2006, when the practice of video recording the unpacking of new consumer electronics products started to become popular. Just over two years later The Independent tried to tell us that unboxing was still the new geek porn but, by then, conventional porn had probably returned to... er... pole position.
Why do I mention this? Well, Sony Ericsson has just published its own unboxing video featuring tennis player, model, charity worker and Sony Ericsson brand ambassador Maria Sharapova.
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Gartner's latest report into worldwide mobile phone sales says end-users bought 314.7 million devices in the first quarter of 2010, 17% up on the same period in 2009. Smartphone sales rose 48.7% to 54.3 million units.
Hong Kong-based manufacturer G-Five made its debut in the top 10, while an increase in OEM 'white box' manufacturing has seen the 'others' category increase.
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It's relatively unusual for companies to campaign for more regulation… but that's what Sony Ericsson is doing. The mobile manufacturer has formed an alliance with Acer, Dell and Hewlett-Packard – along with ChemSec, Clean Production Action and the European Environmental Bureau – calling on EU legislators to ban the use of all brominated flame retardants (BFR) and polyvinyl chloride (PVC) in electronics put on the market from end of 2015 onwards.
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