Podcast - 26th March 2013
Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?
To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.
The UK mobile commerce joint venture previously known as ‘Project Oscar’ has been given a formal name.
Announced in June 2011 by Vodafone, Telefónica and Everything Everywhere, the m-commerce venture is now called Weve.