Podcast - 26th March 2013
Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?
To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.
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The UK mobile commerce joint venture previously known as ‘Project Oscar’ has been given a formal name.
Announced in June 2011 by Vodafone, Telefónica and Everything Everywhere, the m-commerce venture is now called Weve.
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