Adobe Systems has announced the release of Adobe Flash Player 10.1 for mobile devices, following the availability of a beta product. It means that websites with Flash applications, animation and other audiovisual content will now be viewable on compatible smartphones.
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The UK is leading the way in mobile commerce, according to a new report from the Mobile Marketing Association. A new report from the MMA and its research partner Lightspeed Research reveals that 19% of UK consumers currently participate in mobile commerce, followed by 13% of Germans and 9% of French. Purchasing on mobile phones is led by 18 to 34-year-olds; 29% of UK consumers, 21% of German and 15% of French consumers were in this age group.
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O2 UK is the latest mobile network operator to remove 'unlimited' mobile data for new customers. Although existing customers won't be affected, any new or upgrading customers will have a fixed data allowance on their tariff and will need to choose a 'Bolt On' allowance if they want to exceed this. The new tariffs will be introduced from 24th June – when the iPhone 4 launches – although unlimited data will be available as a promotion until 1st October 2010.
The company says current usage patterns show that 97% of O2 customers would not need to buy additional data allowances as the lowest bundle (500MB) provides at least 2.5 times the average O2 customer's use.
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Figures from Ovum and Verdict Research show that the value of internet shopping on mobile phones will more than double by 2013. The UK's m-commerce market was worth £122 million in 2009 – just 0.6% of the £21.2 billion spent on all online shopping - but is set to hit £275 million by 2013.
Although 28% of the UK adult population had internet access on their mobile phones in 2009, only 2.1% used this to shop online.
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The latest study from comScore shows that social networking is the fastest-growing content category on mobile devices, with web browsers remaining more popular than applications for accessing online content.
78% of smartphone users accessed their browser in April 2010, while 80% of smartphone users accessed applications. In comparison, just 19% of feature phone users accessed their browser, with 17% accessing applications. However, the larger number of feature phones means that web browsers remain more popular overall.
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