Mobile advertising network madvertise has arranged more than $10 million in new funding, with US-based Blumberg Capital and previous investor Earlybird Venture Capital both agreeing to provide funds.
Berlin-based madvertise has grown over the last two years to become market leader in Germany, Austria and Switzerland, making it one of the largest mobile ad networks in Europe. Last week, the company announced that its turnover had increased more than 300% in the first half of 2011.
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UK-based digital agency Vexed Digital has acquired mobile specialist Future Platforms.
Future Platforms was founded in 2000 by Tom Hume, while Vexed Digital was formed in 2006 by the founders of the Good Technology agency (subsequently renamed ‘GT’ and now VML London).
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Branding consultancy Interbrand has released the 12th version of its Best Global Brands report. Once again, Coca-Cola is rated as the world’s most-valuable brand at $71,861 million (around £46.5 billion).
In fact, the top seven brands remain in the same places as they did in 2010; after Coca-Cola comes IBM, then Microsoft, Google, GE, McDonald’s and Intel.
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T-Mobile’s online, press and poster campaign that described its inclusive data deals as ‘truly unlimited internet’ have been blocked by the UK’s Advertising Standards Authority.
Each of the advertisements talked about ‘truly unlimited internet’ but contained terms & conditions that said the mobile phone couldn’t be used for ‘tethering’ as a modem, for peer-to-peer file sharing or for making VoIP telephone calls.
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Google has launched a new interactive resource for companies and individuals that need information about mobile consumers.
Called Our Mobile Planet, it can provide insights into how customers are using their mobile devices and how businesses are engaging those consumers via mobile.
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