Podcast - 26th March 2013
Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?
To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.
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SDL, a UK-based company that helps businesses provide tailored information for customers across multiple devices, has acquired mobile web specialist bemoko.
Bemoko was founded in 2007.
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Doro has revealed two new easy-to-use mobile phones at Mobile World Congress this week.
The Doro PhoneEasy 622 is a clamshell feature phone. It’s Doro’s highest-spec feature phone, offering a home-screen weather application and the ability to record video via the 2 megapixel camera.
Faiza Elmasry of voanews.com writes:
Imagine shopping for clothes online and being able to run your hand across the screen on your computer or smartphone to feel the fabrics. That kind of simulation technology could be available within the next five years.
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57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK.
That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.
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