It's time for another weekly episode of The Fonecast, offering all the biggest news stories affecting the UK mobile phone industry.
In this week's podcast we talk to Clive Bayley, managing director of Fonehouse, about the current state of the UK market for mobile phone dealers. There's also a look at the week's major mobile headlines, from O2's location-based marketing to Apple's quarterly results.
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In this week's podcast we talk to Clive Bayley, managing director of Fonehouse, about the current state of the UK market for mobile phone dealers. There's also a look at the week's major mobile headlines, from O2's location-based marketing to Apple's quarterly results.
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Mark Bridge writes:
Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them? Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.
Oh, hang on. That last one's already happening.
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The O2 More opt-in marketing service is introducing location-based mobile marketing to the UK. The trial scheme will allow brands to target their promotions at consumers who are within a specific area.
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Imagine a meeting where the heads of Orange, Vodafone, Deutsche Telekom, Telefonica and Telecom Italia all sat down in a Paris hotel to talk about...
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