Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Wednesday, February 8, 2012

Are mobile networks about to cut down on free WiFi?

Mark Bridge writes:

I don’t mind paying for a spot of WiFi when I need it. Admittedly I’d prefer to find a coffee shop with a free hotspot but I’ll pay if I really need a connection. Not just here in the UK but abroad too.

It seems I’m not alone. Today I saw details of a survey from cloud-based communications provider MACH. It caught my eye, not least because I’d spoken to the company at Mobile World Congress last year. Anyway, MACH had commissioned some research into roaming - and it’s revealed that many customers prefer WiFi to 3G when abroad because they can manage their costs better.

Lokdeep Singh, Chief Technology Officer at MACH, is quoted as saying “If operators can provide a seamless experience for the user to log onto WiFi and also integrate billing into their overall service capability, then their addressable market can be significantly expanded. It is also interesting that for a subscriber, control of costs is as much of a concern as the costs themselves. Consumers feel more in control of their costs with WiFi: it is not about just knowing that WiFi is cheaper, it is also about knowing that they will only spend a set amount and not go over it accidently.”

The idea of mobile operators charging for WiFi when abroad is a contrast to some services in the UK, where WiFi is included as part of the monthly cost. It’s an arrangement that suits everyone nicely: customers get a faster connection on WiFi, so it’s seen as a benefit... and networks get to offload some usage, freeing capacity for other customers.

T-Mobile has done this with The Full Monty tariff, which not only includes free 3G internet access but throws in free WiFi as well. However, there was a turn of phrase in the announcement that caught my eye.

“The Full Monty plan provides access to our preferred WiFi partner’s WiFi network; presently this is BT Openzone network excluding any sites providing access to any organisation or location which is part of the Olympic Games in London in 2012.”

Leaving aside the question of special Olympics WiFi zones, it seemed to me that T-Mobile wasn’t particularly committed to its current preferred partner. There was, at the very least, an implication the provider could change.

After all, that’s just happened over at O2. Gone is The Cloud from the list of suppliers, leaving T-Mobile’s current mate BT Openzone and O2’s own smaller hotspot collection.

Why?  Well, given the commercial nature of the agreement, I’d say money was the most likely cause.

And that raises a question.

With many mobile network operators uncomfortable about the idea of ‘unlimited’ mobile tariffs because of the cost implications and the risk of reduced quality for other users, is WiFi the next battleground?  Are those deals between mobile networks and hotspot providers getting a bit pricey as smartphone usage increases?

What’s next?  Will we soon be back to paying for wireless hotspots because it’s not viable to give away the bandwidth?  If so, I wonder what kind of incentives will be offered. I’m hoping someone will think of giving away a free cup of coffee with their WiFi.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 15th August 2007

The week's mobile industry headlines including an interview with 20:20 Mobile's Stuart Henry, a conversation with John "Doctor Shop" Ryan, a look at the Nokia 7900 Prism and a rant from Mobile News editorial director Ian White.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 8th August 2007

We interview John Barton from LG Mobile, review the new Sagem my850v, discuss the week's mobile industry news, listen to Ian White's outspoken opinion and look at the 'petbuddi' GSM-based dog location service.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 1st August 2007

The team talk to Martin Flick of Azzurri Communications about T-Mobile, discuss other stories making the headlines, review the Samsung G600 and Pocket Informant 2007, plus bring you an interview with a real Mystery Shopper.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 25th July 2007

This week the team reviews the Sagem my300c, interviews Phil Jones from Tex2me.com, looks at Phone Sherpa and discusses all the latest mobile phone industry news.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 18th July 2007

This week the team debates "is the new Carphone Warehouse upgrade policy good news for the industry?" and reviews the Alcatel OT C-825 & Map24 Mobile software, as well as bringing you commentary on all the latest news.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First95969798100102103104Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement