UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls.

It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

Mobile specialist business 2ergo is collaborating with the Callcredit Information Group to provide customers with a detailed insight into the UK’s mobile phone users.

Callcredit’s consumer data - which includes demographics, credit information and lifestyle data - will be integrated into 2ergo’s recently-launched mobileDNA platform.

76% of UK high street retailers don’t have a mobile website or mobile-optimised content, according to a YouGov survey commissioned by mobile marketing and business solutions company 2ergo.

And even mobile-ready retailers are poorly prepared, with almost 20% lacking m-commerce capabilities and many others choosing to focus on iPhone users.

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses.

It's called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

The week's mobile industry headlines including an interview with 20:20 Mobile's Stuart Henry, a conversation with John "Doctor Shop" Ryan, a look at the Nokia 7900 Prism and a rant from Mobile News editorial director Ian White.

We interview John Barton from LG Mobile, review the new Sagem my850v, discuss the week's mobile industry news, listen to Ian White's outspoken opinion and look at the 'petbuddi' GSM-based dog location service.

The team talk to Martin Flick of Azzurri Communications about T-Mobile, discuss other stories making the headlines, review the Samsung G600 and Pocket Informant 2007, plus bring you an interview with a real Mystery Shopper.

This week the team reviews the Sagem my300c, interviews Phil Jones from Tex2me.com, looks at Phone Sherpa and discusses all the latest mobile phone industry news.

This week the team debates "is the new Carphone Warehouse upgrade policy good news for the industry?" and reviews the Alcatel OT C-825 & Map24 Mobile software, as well as bringing you commentary on all the latest news.