Latest Podcast



Featured Articles

Sunday, September 8, 2013

Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application. It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Passbook allows consumers to store digital tickets, boarding passes, loyalty cards and coupons in a single app on their iPhone or iPad. The Tradedoubler solution will enable advertisers to follow up customers who’ve asked for a voucher, coupon or ticket after the customer has left the original web site. It’s even possible to remind customers that vouchers are about to expire when they’re walking past the relevant shop.

Neil Ranatunga, UK Head of Mobile at Tradedoubler, said “This is an exciting and unique proposition for our clients and a first in the performance marketing world. We now have the ability to help improve conversion, even after the customer has left an affiliate website. By driving more sales for our clients and more commission for our affiliates from the same level of traffic, we believe that Tradedoubler’s Passbook solution opens the door to a brand new way of improving brands’ voucher code performance.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Podcast - 6th June 2007

The team debate the pros and cons of regulation, review the Nokia 8600, bring you the latest news from the past 7 days, and look at some software for keeping your data safe and easy to access on your mobile.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 28th May 2007

The Fonecast has teamed up with Mobile News to bring you the latest news in the mobile industry, review the Motorola RAZR2 and review the best mobile software in the form of "Skill Ball Bingo" and "Best Full Screen Caller". Also the team ask "Have Vodafone and Orange killed Mobile Voice-over-IP?"

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 22nd May 2007

This week the team debate the number of Operating Systems for mobile phones, review the Motorola MOTO Z8, bring you all the latest news headlines and even find time to review Worms 2007 and Mobile Spy.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 15th May 2007

The team debate the merits of the Mobile Internet, bring you mobile news from the past 7 days, review the Orange SPV M700 and Sony Ericsson P1i, plus look at X-Men Genetix and Total Recall mobile software.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 8th May 2007

This week the team debate consolidation in the UK mobile industry. Plus review the Goldfish X800 and BlackBerry Curve, and take a peek at America’s Cup Mobile Racer and SBSH Facade. All this plus the latest mobile news, from our mouth to your ears!

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First979899100102104105106Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement