Mobile network EE has signed a six-year partnership deal with Wembley Stadium, becoming the venue’s ‘lead brand partner’ for the first time in its 90-year history. It’ll also become a supplier to the England Men’s football team and The FA Cup competition.
Unlike many other sponsorship deals with sporting stadia, there’ll be no change to the name of Wembley Stadium. However, a new Wembley Stadium logo will include EE’s name and corporate colours.
The partnership deal begins immediately and is expected to see mobile ticketing solutions, enhanced 4G coverage and WiFi made available to Wembley. There’ll also be exclusive ticket offers and other marketing activity for EE customers.
In addition, a free app has been created for Apple and Android devices.
Melvin Benn, Chairman of Wembley National Stadium Ltd, said: “We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet. As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.”