Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

This week in a double length episode the team provide top tips for 2007, review the W950i and Motorokr 6 plus take a look at the latest news as well as reviewing mobile software Zuma and Flurry.

This week the guys review a smart new phone from Emblaze, take a look at Nokias new offerings, provide advice on Christmas mobile related presents and review GP Bikes 3D and Mobiola WebCam software.

This week the team ask "What's happening at 3?", review the Samsung Z560 and the T-Mobile Sidekick 3. Plus take a look at Opera Mini v2, Sherlock Holmes game and comment on the latest news stories.

This week along side the usual news on the mobile industry the team look at the X-Series from 3, the new chocolate phone from LG, debate the future of mobile advertising and look at an address book backup service from ZYB.com and have a bit of fun with Diner Dash.

This week the team debate the launch date and iPod functionality of Apples forthcoming iPhone, review the Sony Ericsson Z558i with touch screen, take a look at the credit card sized P310 from Samsung and some new software that transfers DVDs to your mobile in 2 clicks, plus South Park has come to the mobile in the form of an interactive game.