Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Friday, January 22, 2010

Making dumb touchscreen phones was a smart move

Mark Bridge writes:

I remember a report from last year that said ‘non-smart’ touchscreen handsets – generally those without a popular operating system – would be bad news for mobile operators.

Conventional touchscreen smartphones tended to result in higher-than-average ARPU thanks to their early-adopting tech-loving users, their web-friendly browsers, their email programs, their app-friendly operating systems and their fast 3G connectivity. However, dumber touchscreen devices – those with a manufacturer’s own proprietary OS and perhaps a clumsier browser – could generate 23% less ARPU than smarter phones.

So, if touchscreen dumbphones weren’t good for networks… and weren’t really good for consumers either… manufacturers wouldn’t really bother with them. Right?

Well, that’s what you might think. That’s certainly what Sony Ericsson thought. It’s just admitted that its year-on-year decrease in both units and sales was mainly due to a downturn in the global handset market and a faster than anticipated shift to touch screen phones in the mid-priced sector of the market.

Uh-oh. Looks like someone’s been pushing cheap touchscreen phones. So who’s been making these lower-range touchscreen phones?  And who’s been buying them?

Well, the answer to the first question really just needs a look at other manufacturers. NokiaLG. Samsung. Others, too.

And the second question?  People who are as influenced by design or colour as by features. People who don’t have the money for a high-end smartphone but still want something that reflects the touchscreen trend. People who don’t care about having an open OS as long as they can get Facebook on their phone. People who, to be honest, may not know what they’re missing.

Which brings us to today’s big question. Is there going to be a consumer backlash against lower-spec devices – “touchscreen phones are rubbish” – or will these budget devices prompt an upgrade to higher-spec smartphones because “next time I’m getting a proper iPhone”?  The answer isn't clear at the moment although I’m sure it'll become obvious later this year. Meanwhile Sony Ericsson, along with its rivals, will be gazing into its crystal ball and striving to produce the devices that both consumers and networks really want.

 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 10204

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Mobile phones, mobile patents, mobile payments, mobile software... and more

Podcast - 27th November 2013

This week we're talking about two big announcements from BlackBerry: a luxury smartphone and some major management changes.

We also discuss the latest Samsung/Apple patent ruling, Vodafone's new mobile wallet, Android licensing, Doro's anti-virus deal, BYOD and the rise of the 'selfie'.

Author: The Fonecast
0 Comments
Article rating: No rating

Protecting children from text message cyber-bullying

Podcast - 22nd November 2013

With more than half of all pre-teen children reported to be using text messaging as their main form of mobile communication, it's not surprising to hear that bullies are taking advantage of SMS to attack their victims.

But what can mobile networks do to help these victims of cyber-bullying?  Louise O'Sullivan of Anam Technologies explains why she thinks network operators are apparently reluctant to take action - and why other organisations need to get involved.

Author: The Fonecast
0 Comments
Article rating: No rating

High-flying phones, hands-free phones, cash-free wallets and messaging madness

Podcast - 20th November 2013

This week's headline-grabbing product launch is the Motorola Moto G, which promises a decent Android smartphone at a very attractive price.

We also discuss new rules about mobile phones on planes, a new campaign to ban hands-free calls in cars, falling SMS revenue, mobile wallets and BlackBerry's $1 million investment.

Author: The Fonecast
0 Comments
Article rating: No rating

From the UK's newest smartphone manufacturer to the world's largest 4G tariff... and much more

Podcast - 13th November 2013

The past few days have been a good time for launches. Twitter has floated on the stock exchange, Kazam has revealed its smartphone range and EE has created a tariff with a million gigabytes of mobile data.

On the other side of the coin, Acer's CEO is quitting, Vodafone UK has missed its 3G coverage target and hackers can take control of your handset's camera to ascertain PIN codes.

Author: The Fonecast
0 Comments
Article rating: No rating

A new hope for BlackBerry... and a new challenge for Android

Podcast - 6th November 2013

It looks like BlackBerry is safe for the moment... but not with the takeover many had expected.

Meanwhile Google launches the Nexus 5, Nortel's patents are sent into battle, EE promises ever-faster 4G, the FAA allows electronic devices to be used throughout flights and we celebrate a record quarter for smartphone shipments.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1011121315171819Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«July 2024»
MonTueWedThuFriSatSun
24252627282930
1234567
891011121314
15161718192021
22232425262728
2930311234

Archive

Terms Of Use | Privacy Statement