Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Tuesday, January 5, 2010

Is Google’s new mobile phone distribution model really a big deal for the UK?

Mark Bridge writes:

“Google offers New Model for Consumers to buy a Mobile Phone”. Not my words but those of Vodafone as it announced it was the first operator to bring the new Google phone offer to Europe.

There’s a lot of talk about Google’s online ordering process for its Nexus One smartphone… or ‘superphone’ as the company described it at yesterday’s launch.

Google itself talks about its new approach to buying a mobile phone in a blog post that says the goal of its online store is “to provide an efficient way to connect Google's online users with selected Android devices”. Or, as we say here in the UK, to make it easy for people to buy Android phones.

Google Nexus OneNow, the Nexus One itself is a smart piece of kit. Running Android 2.1, it offers some technically clever stuff like voice control and noise-cancelling microphones – and some colourful frippery, including moving wallpaper, a tilting photo gallery and a multi-hued trackball.

But – as ever – I digress. Back to the ordering process. People are talking about Google taking over the ordering process and about mobile operators being relegated to ‘dumb pipes’ or ‘utility companies’.

I really don’t see it’s that different from buying an iPhone two years ago. You chose your device and then you put up with the network and tariff that was offered.

If anything, this sudden interest in Google’s web store is a reflection on the process of buying a mobile phone in the United States. Here in the UK, networks have tried in recent years – albeit half-heartedly in some cases – to make it easier to connect. Easier to understand their tariffs. Easier to get a decent deal if you already have a phone.

From what I hear, things haven’t progressed that much in the USA. I’ve seen the sales process of buying a mobile phone in the States equated with buying a car. Hours spent with a salesperson. Over there, it’s fair to say that Google has the potential to disrupt the traditional distribution model. Over here – at least at the moment – it’s barely raising eyebrows. This could be the start of something big… but it’s certainly not something starting big.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 7658

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

From higher licence fees to lower roaming charges... and much more mobile industry news

Podcast - 16th October 2013

Product news in today's podcast includes Samsung's curved-screen smartphone, an HTC phablet and an update for Windows Phone 8.

We're also talking about malware, roaming charges, Ofcom's licence fees, a drop in mobile revenue, BT's MVNO and a project that sounds... well... silly.

Author: The Fonecast
0 Comments
Article rating: No rating

The ups and downs of the mobile telecoms industry

Podcast - 9th October 2013

In today's podcast: Samsung's profit, UK mobile ad spending and Vertu's smartphone range are all increasing.

Meanwhile HTC's profit and the proportion of children with mobile phones are both going down. Discover the background to these news stories - and plenty more - in our regular weekly broadcast.

Author: The Fonecast
0 Comments
Article rating: No rating

Accidental app purchases, increasing in-train coverage, Amazon announcements and much more

Podcast - 2nd October 2013

Today's podcast starts with a gentle warning to app developers from the Office of Fair Trading.

We then move on to Amazon's new tablets, HTC's sale of its Beats Electronics stake, Twitter's emergency alerts, UK government plans to improve mobile broadband on trains, customer complaints and the growth in adult content for mobile devices.

Author: The Fonecast
0 Comments
Article rating: No rating

The future of ring-back tones: we talk to Florent Stroppa of OnMobile

Podcast - 27th September 2013

Ring-back tones offers consumers yet another way to customise their mobile phone service. Yet despite this - and the revenue opportunities that can be generated - many network operators don't provide ring-back tones.

In today's special feature we talk to Florent Stroppa of OnMobile to discover why the UK doesn't really seem to be bothered about ring-back tones... and whether the next-generation of interactive ring-back services could change this.

Author: The Fonecast
0 Comments
Article rating: No rating

Two tablets for Microsoft, one tablet for Tesco... and a headache for BlackBerry

Podcast - 25th September 2013

There are big changes on the horizon at BlackBerry. We talk about the company's potential future and also look at the recent tablet announcements from Microsoft and Tesco... plus the rest of the week's mobile news.

There's also a special report from IAB2013 about the sometimes awkward relationship between mobile devices and the television industry.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1213141517192021Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2024»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567

Archive

Terms Of Use | Privacy Statement