Latest Podcast



Featured Articles

Monday, September 30, 2013

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Twitter is going public, Dell is going private... and roaming charges may be going forever

Podcast - 18th September 2013

We start this week's show with news about the European Commission's plans to end mobile roaming charges completely from next year.

We're also talking about the future facing Twitter and Dell, Vodafone's security challenges in Germany, app development, wireless charging, mobile payments and Nokia's Android-based smartphones.

Author: The Fonecast
0 Comments
Article rating: No rating

Apple iPhone 5s, Samsung Galaxy smartwatch, Sony Xperia Z1 and much more

Podcast - 11th September 2013

This week's show is packed with new products, including two iPhones, three smartwatches, two Android smartphones and a couple of innovative lens-based camera accessories.

We also find time to talk about mobile security, virtual networks and being dishonest via text message.

Author: The Fonecast
0 Comments
Article rating: No rating

Microsoft, Nokia, Verizon and Vodafone: the latest mobile industry news

Podcast - 4th September 2013

We're back after a short break last week - and just in time for three of the biggest industry news stories of the year.

Microsoft's CEO announces his retirement, then Vodafone sells its US operation for $130 billion... and now Nokia's mobile phone business is being bought. Alongside these reports there's also time to talk about 4G in the UK, children with mobiles, roaming charges and the future of smartphones.

Author: The Fonecast
0 Comments
Article rating: No rating

David Akka talks about Google's future and declares that Android is dead

Podcast - 26th August 2013

In this special feature we're talking to David Akka, who tells us why he says Android is dead, why Chromecast is an omen for the mobile industry, why OS companies are getting into hardware and what the future holds for the mobile industry.

David is UK managing director of Magic Software and describes himself as a 'recovering techie'. His personal blog is at davidakka.com.

Author: The Fonecast
0 Comments
Article rating: No rating

A week of mobile industry news, from smart meters to stupid drivers

Podcast - 21st August 2013

There's good news for Telefonica as it's chosen to support the UK's smart meter rollout - but bad news for fans of the Microsoft Tag barcode, which is being discontinued in a couple of years' time.

We're also talking about drivers who use mobile phones illegally, Amazon's new service for mobile developers, the forthcoming Kazam smartphone, mobile advertising, satellite broadband, wearable security accessories and a word that's completely unacceptable to Motorola.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First1314151618202122Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement