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Thursday, December 9, 2010

A quarter of UK consumers will use their mobiles to help with Christmas shopping

A new study from the Mobile Marketing Association and Lightspeed Research says 24% of UK mobile users will be searching for Christmas gift ideas on their mobile phones this year. (In France it’s just 19% and in Germany it’s 32%).

In addition, 16% of UK consumers plan to use their mobile phone to purchase or pay for gifts; a figure that’s higher than the result from Germany (14%) and France (5%).

56% of people using their mobile phones for Christmas shopping expect to do so before leaving for stores, with 40% planning to use their travelling time for mobile shopping and 11% expecting to use their phone when waiting at the checkout. However, there’s also a strong link between mobile shopping and physical purchases: 19% of Brits using their mobile phone as part of Christmas shopping are likely to search for the location of a ‘real’ shop.

Overall, 66% of UK mobile phone owners said they expected to use their mobile for Christmas shopping and organising (excluding making phone calls).

Peter A Johnson, the MMA’s vice president of market intelligence and author of the study, said “The findings from the latest research demonstrate the growing opportunity for European retailers to readdress the mobile channel to target end users. Consumers are now using their mobiles for a number of shopping related activities which marketers need to be aware of when optimising both their mobile and in-store retail experiences.”

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Opinion Articles

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 3.5
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 3.8

Podcast transcript: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Here’s an edited transcript of our new monthly podcast, broadcast on 30th January 2015.

[Iain Graham]: Hello, it's Friday 30th January 2015. Welcome to this month's edition of The Fonecast. That’s right, you heard correctly: we’ve temporarily moved to a monthly format. If you’d like to join 51Degrees in sponsoring the podcast and returning us to weekly programmes, please get in touch via our website. Now, on with the show.

Author: The Fonecast
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Article rating: 5.0

The secret of Apple's success

Mark Bridge writes:

What’s the secret of Apple’s success? That’s the question I was asked earlier this week by LBC radio during a report on Apple’s impressive iPhone sales and its record quarterly results.

So here are six reasons I think Apple is doing so well at the moment.

Author: The Fonecast
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Recent Podcasts

Mobile industry predictions for 2015, from smartphones to spectrum

Podcast - 17th December 2014

The Fonecast predicts 2015: Iain Graham, James Rosewell and Mark Bridge gather round a sapphire crystal ball and make their forecasts for the next 12 months in the mobile industry.

Whose product line won't survive until December 2015? What will happen with the BT/EE merger? Which new features will be introduced by smartphone manufacturers?

Author: The Fonecast
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Mobile industry podcast: new smartphones, new network equipment and new insight

Podcast - 10th December 2014

It's time for another news-packed mobile industry podcast from TheFonecast.com, starting with the European Parliament's latest ruling on in-car emergency communication.

After that we're talking about Microsoft's departure from the Nook eBook business, Three UK's 4G growth, Acer's tablet-sized phone, EE's rural coverage solution and some interesting new research about mobile-enabled customer service.

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Takeovers, break-ups, national roaming, dubious advertising and the death of the landline

Podcast - 3rd December 2014

We begin this week's podcast with updates on two topics we discussed last week: the potential purchase of a UK mobile network by BT - and the crowd-funded Jolla Tablet.

After that we talk about the GSMA's reaction to national roaming, the potential death of the landline, a new threat to Google, management changes and advertising for 4G data.

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BT talks to O2, Nokia and Jolla announce new tablets, Apple Watch developers get started... and Ofcom plans for more mobile capacity

Podcast - 26th November 2014

In this week's podcast we're talking about the potential purchase of the O2 UK mobile network by BT.

We also discuss new tablets from Nokia and Jolla, the end of a patent battle, mobile payments via instant messaging, app development for the Apple Watch and plans to make even more spectrum available for mobile broadband in the UK .

Author: The Fonecast
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The week's UK mobile industry news, including BlackBerry, TalkTalk, 4G data and much more

Podcast - 19th November 2014

Time for another podcast presented by Iain Graham, James Rosewell and Mark Bridge. They begin this week's programme by talking about the latest enterprise-friendly developments from BlackBerry.

Next comes a new survey from Ofcom about the UK's 4G data speeds, followed by news about TalkTalk's MVNO deal with Telefonica, the growth of WiFi in the home and a report from AVG about social media sapping smartphone performance.

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