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Thursday, December 9, 2010

A quarter of UK consumers will use their mobiles to help with Christmas shopping

A new study from the Mobile Marketing Association and Lightspeed Research says 24% of UK mobile users will be searching for Christmas gift ideas on their mobile phones this year. (In France it’s just 19% and in Germany it’s 32%).

In addition, 16% of UK consumers plan to use their mobile phone to purchase or pay for gifts; a figure that’s higher than the result from Germany (14%) and France (5%).

56% of people using their mobile phones for Christmas shopping expect to do so before leaving for stores, with 40% planning to use their travelling time for mobile shopping and 11% expecting to use their phone when waiting at the checkout. However, there’s also a strong link between mobile shopping and physical purchases: 19% of Brits using their mobile phone as part of Christmas shopping are likely to search for the location of a ‘real’ shop.

Overall, 66% of UK mobile phone owners said they expected to use their mobile for Christmas shopping and organising (excluding making phone calls).

Peter A Johnson, the MMA’s vice president of market intelligence and author of the study, said “The findings from the latest research demonstrate the growing opportunity for European retailers to readdress the mobile channel to target end users. Consumers are now using their mobiles for a number of shopping related activities which marketers need to be aware of when optimising both their mobile and in-store retail experiences.”

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Opinion Articles

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 3.5
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 3.8

Podcast transcript: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Here’s an edited transcript of our new monthly podcast, broadcast on 30th January 2015.

[Iain Graham]: Hello, it's Friday 30th January 2015. Welcome to this month's edition of The Fonecast. That’s right, you heard correctly: we’ve temporarily moved to a monthly format. If you’d like to join 51Degrees in sponsoring the podcast and returning us to weekly programmes, please get in touch via our website. Now, on with the show.

Author: The Fonecast
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Article rating: 5.0

The secret of Apple's success

Mark Bridge writes:

What’s the secret of Apple’s success? That’s the question I was asked earlier this week by LBC radio during a report on Apple’s impressive iPhone sales and its record quarterly results.

So here are six reasons I think Apple is doing so well at the moment.

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Recent Podcasts

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Podcast - 4th June 2014

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There's also time to discuss tablet shipments, potential protests and foreign network sales.

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Cloud computing and Mobile: questions and answers from Mobile Monday London May 2014

Podcast - 16th May 2014

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The discussion was chaired by Camille Mendler, Principal Analyst at Informa, with a panel that comprised Rob Easton of Google, Dr Janko Mrsic-Flogel from Private Planet, Caroline Van Den Bergh of Golden Gekko and Jonathan Raper from TransportAPI.com.

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Cloud computing and Mobile: Mobile Monday London May 2014 panel discussion

Podcast - 16th May 2014

Cloud Computing and Mobile was the title of the Mobile Monday London event on 12th May 2014.

The session was chaired by Camille Mendler, Principal Analyst at Informa, who was joined by a panel that comprised Rob Easton of Google, Dr Janko Mrsic-Flogel from Private Planet, Caroline Van Den Bergh of Golden Gekko and Jonathan Raper from TransportAPI.com.

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Huawei upgrades its flagship, Vodafone fixes its prices and Carphone Warehouse prepares an announcement

Podcast - 14th May 2014

This week's podcast begins with a new keenly-priced flagship smartphone from Huawei. We then move on to talk about a UK price promise from Vodafone, mobile payments, feature phone upgrades, WiFi hotspots and the benefits of a Carphone/Dixons merger.

Iain Graham, James Rosewell and Mark Bridge condense all the biggest mobile industry news headlines from the past 7 days into a free 30-minute podcast.

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