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Survey: companies are missing out on using mobile to make their customers feel cared for

Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.

The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.

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Mobile messaging provider Mblox acquires CardBoardFish and Zoove

Mobile messaging provider Mblox has announced the completion of two acquisitions.

It’s acquired UK-based messaging business CardBoardFish and US vanity number provider Zoove.

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The rise of OTT messaging and the future of SMS: we talk to Stacy Adams of mBlox

Podcast - 7th March 2014

Messaging was very much on the agenda at Mobile World Congress this year, following Facebook's announcement that it was planning to acquire WhatsApp in a 19 billion dollar deal. So if the future for this type of internet-based 'over the top' messaging service looks good, what does this mean for SMS?

To find out more, we spoke to Stacy Adams of mBlox to learn what was happening in the messaging world, to find out how SMS is being integrated with mobile apps - and to discover some of the other ways SMS was being used by businesses today.

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New strategy and online identity for mBlox

Mobile consumer interaction and payment specialist mBlox has revealed a new vision and corporate identity.

It’s broadened its previous position as the “world’s largest mobile transaction network” to include real-time campaign analysis, including information about a consumer’s location and mobile device.

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New mTicket app for UK rail travel

There’s new competition over mobile train tickets with news that UK rail ticket website Raileasy.co.uk has launched an application in partnership with mBlox and Concept Data Technologies.

It follows last year’s mobile app from thetrainline.com and Masabi.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Operating Systems: a new set of Davids emerge to challenge the incumbent Goliaths

Podcast - 22nd July 2013

This panel discussion about new mobile operating systems was recorded at Mobile Monday London on 15th July 2013.

It's chaired by Geoff Blaber of CCS Insight with contributions from the GSMA's Alex Sinclair, David Wood of Delta Wisdom (and formerly of Symbian), Andreas Constantinou from Vision Mobile, Victor Palau of Canonical and Christian Heilmann from Mozilla Corporation.

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Nokia, Microsoft, BlackBerry, Telefonica and much more... all in this week's podcast

Podcast - 17th July 2013

There's big news from big names this week as Nokia announces a new smartphone, Microsoft announces a new structure and Research In Motion announces a new name.

We also talk about O2 UK's backhaul deal, Apple's eBook court case, a complaint about advertising and plenty more as well.

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A security scare, a new mobile payment service, some quarterly results and loads of money

Podcast - 10th July 2013

We start this week's podcast by talking about an Android security risk - before moving on to new 4G services from EE, a drop in Nook tablet prices and a couple of quarterly results that disappointed the stock market.

In addition we discuss insurance complaints, Bluetooth Smart technology, a new multi-million investment in Shazam and some research about the future of apps.

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Will mobile data kill SMS, does all-IP mean less security - and what's the future for mobile networks?

Podcast - 5th July 2013

Robin Kent, operations director at Adax Europe, talks to Mark Bridge about some of the challenges facing mobile network operators as data usage increases.

They discuss how networks can differentiate their services, how can they monetise the app phenomenon, whether mobile data will kill voice and SMS... and the privacy concerns that arise around all-IP communication.

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New mobile products from Sony, Firefox and Sainsbury's

Podcast - 3rd July 2013

In our podcast this week we're discussing the new SmartWatch from Sony, talking about Firefox OS smartphones and contemplating Vodafone's partnership with Sainsbury's.

We're also looking at complaint figures, roaming charges, pay as you go pricing, joint ventures, BlackBerry's recent results and the future of Windows Phone.

Author: The Fonecast
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