Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Thursday, November 29, 2012

7 top retail tips for mobile phone salespeople

Mark Bridge writes:

As Christmas approaches, I thought I’d offer a few tips for anyone who’s working in mobile retailing and wants to get a little more out of their job. If you’re new to the mobile industry - or to selling mobile phones - they’ll provide a useful starting point.

Use the right language. Some customers will insist on knowing all the technical details; megabytes, megapixels and megahertz. Others don’t want jargon and would much rather be told what a device can actually do. Make sure your customers are neither baffled nor patronised when you explain phones and tariffs.

Get personal. Find out what each individual customer wants and then offer a product or service that’s specific to their needs. Reinforce the ‘personal’ aspect of your advice by referring back to their original request. “This phone will be perfect for your daughter because...” “When you’re on holiday in France, you’ll need to...”

Never give up. If someone asks a question that you can’t answer, find a colleague who can help. Make a phone call. Look it up in a brochure. Don’t just say you don’t know - and don’t guess, either!

Emphasise the value. Point out the specific benefits of the product or service you’re recommending. Explain how it’s different. Don’t make your own judgements about the actual price; that’s for the customer to decide.

Solve problems. People don’t want to buy a mobile phone. They want to stay in touch. They want to use Facebook on the move. They want to look good. Find out why they want a mobile phone, then supply the answer.

Know your products. It’s well worth keeping some of the most asked-for tariff and phone details in your head. There’s also value in keeping up-to-date with the latest mobile industry news in case a customer asks about something they’ve ‘heard from a friend’ or seen in the press. Listening to The Fonecast every week is a great place to start, I reckon.

Remember to close the sale. One of the biggest complaints from ‘mystery shopping’ researchers is that sales people often make no attempt to sell a product. Whilst a pushy salesperson isn’t appreciated, there’s nothing wrong in asking something like “How does that sound?” to see if a customer actually want to buy. They have, after all, walked into a shop!

Mark Bridge started working within the mobile phone industry in the early 1990s. He’s currently a technology writer who also co-presents and produces podcasts for TheFonecast.com.
Print
Author: The Fonecast
1 Comments
Rate this article:
3.6

Categories: Retailing, OpinionNumber of views: 26759

Tags: opinion customer service

1 comments on article "7 top retail tips for mobile phone salespeople"

1
0
Avatar image

mydul islam

12/28/2015 11:18 AM

excellent

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Catch up with the latest mobile industry news, from CES to the UK 4G auction

Podcast - 9th January 2013

We have a particularly packed programme this week as we catch up with all the biggest mobile industry news stories since Christmas.

There's opinion on everything from the UK 4G auction to the current CES show and from open-source smartphones to wireless phone charging in cars.

Author: The Fonecast
0 Comments
Article rating: No rating

Our mobile phone industry predictions for 2013

Podcast - 19th December 2012

It's the last podcast of 2012, so we're making some predictions about the mobile industry in 2013... and looking back to the forecasts we made twelve months ago..

Should we expect a renaissance at BlackBerry?  Is it the beginning of the end for SMS?  Will smartphones keep getting bigger?  Will the number of UK networks get smaller? 

Author: The Fonecast
0 Comments
Article rating: 5.0

Gemalto and mobile financial services: we talk to Amol Deshmukh and Winston Yeo

Podcast - 14th December 2012

Today's podcast feature takes a look at mobile financial services, from the current state of mobile payments to NFC adoption and the developments we're likely to see next year.

Joining us are Winston Yeo, Vice President Marketing and Product Management for Mobile Financial Services at Gemalto, and Amol Deshmukh, Gemalto's Director of Mobile Financial Services for North America.

Author: The Fonecast
0 Comments
Article rating: No rating

A manufacturing break-up, mobile WiFi hotspots, customer satisfaction... and more

Podcast - 12th December 2012

This week's podcast includes news of two more UK virtual networks, Nokia's property deal, a break-up for ST-Ericsson and Huawei's new partnership with Three.

We also look at WiFi hotspots in London taxis, Ofcom's research into customer service, pre-loaded security software on Android smartphones and a man whose iPhone may have cost him a job.

Author: The Fonecast
0 Comments
Article rating: No rating

Keith Curran interview: challenges for mobile networks, opportunities for mobile dealers

Podcast - 7th December 2012

This week Iain Graham has been talking to Keith Curran about the problems facing mobile networks and the opportunities for mobile phone dealers.

Keith was a director of the Caudwell Group before setting up, running and later selling service provider Yes Telecom. He’s now CEO of Steadings Group.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2425262729313233Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement