Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

In this week's podcast we find BlackBerry facing a legal battle, SMS spammers suffering a big fine and EE boosting its 4G data tariffs.

We're also talking about a new iPhone camera accessory from musician will.i.am, rich cross-network communications in Spain, free WiFi in Yorkshire and the year's most-popular mobile search terms.

This week's podcast starts with news that HP is unhappy - but we resist the temptation to include any saucy puns that might spice up the story.

The programme also covers Nokia's new Facebook-friendly phone, plans for white space technology in the UK, shopping on smartphones, Samsung's Chinese suppliers, the demand for mobile data and a new app from Orange that seems to threaten its mobile business.

There's plenty of talk about mobile networks in this week's podcast. We start with a new charity-focussed MVNO before moving on to Ofcom's plans for avoiding a mobile capacity crunch.

There's also talk about WiFi offloading, BlackBerry's free voice calling service, Nokia's map business and much more as well.

In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.

nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.

The UK's 4G spectrum auctions are given a start date, while RIM reveals the launch day for its BlackBerry 10 platform.

This week's podcast also covers the patent deal between Apple and HTC, the departure of Windows Live Messenger, the success of the Samsung Galaxy SIII and some mobile payment innovation.