Latest Podcast



Featured Articles

Thursday, June 9, 2011

Number of advertisers using mobile display ads has doubled within two years in USA

New research from comScore shows that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years. The figures, which come from research conducted in the USA, also show that mobile content and publishing accounted for half of all products advertised on mobile devices.

In April 2011, 689 advertisers used mobile display advertising campaigns, up 128% from 2009. 50% of these ads were for mobile content and publishing, 26% were for consumer ‘discretionary’ goods, 7% were information technology and 6% were financial services.

Hans Fredericks, comScore vice president, said “Although mobile advertising is still in its relative infancy, it is quickly gaining importance as new advertisers come into the fold. The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks and unlimited data plans, provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS. As consumer usage and technology continue to advance, look for advertising to play an increasingly important role in the development of the mobile ecosystem.”

The study also showed the difference between smartphone and featurephone web usage. More than 80% of smartphone users accessed their mobile browser or applications during March, while this figure was below 20% for feature phone users. Around 31% of US mobile users are currently thought to have a smartphone, up from 20% a year ago.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 5317

Tags: advertising usa research internet smartphone

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Yahoo! gains a new CEO while RIM loses a patent case and O2 loses service

Podcast - 18th July 2012

It's a good week for Yahoo! as it appoints Marissa Mayer - previously Google employee number 20 - to the role of CEO. However, things aren't as cheery at Research In Motion, which has been ordered to pay over $147 million in a patent case.

Meanwhile O2 UK is recovering from a network problem that left around a third of its customers disconnected for almost a day.

Author: The Fonecast
0 Comments
Article rating: No rating

MeeGo returns, Samba Mobile offers free mobile data and WiFi starts taking over

Podcast - 11th July 2012

There's plenty of variety in The Fonecast this week. We start the podcast with news of MeeGo's resurrection by Finnish smartphone company Jolla before talking about a mobile network that’s giving away mobile data whenever its customers watch video advertisements.

There's also time to discuss Telefonica's recent deals, the rise of free WiFi availability, tablet-related legal action, malware in the Apple App Store and the truth behind a recent 'exploding mobile phone' story.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Ian Brown, CEO of Axell Wireless

How difficult is it to install mobile coverage on the London Underground?

In this special feature we're talking to Ian Brown from Axell Wireless about mobile phone coverage on the London Underground.

WiFi is now available on a number of London Underground stations - so why is it taking so long to arrange mobile phone service on the Tube?

Author: The Fonecast
0 Comments
Article rating: No rating

Google reveals its tablet, RIM admits delays and the Firefox OS gets closer

Podcast - 4th July 2012

This week's edition of The Fonecast takes a look at the new Google Nexus 7 tablet, wonders what's next for RIM and awaits the arrival of the forthcoming Firefox mobile platform.

There's also talk about HTC's partnership with Pioneer, Vodafone's European reorganisation, the new BT WiFi brand, Ofcom complaints, tariff problems and international roaming.

Author: The Fonecast
0 Comments
Article rating: No rating

Getting ready for Windows Phone 8, the Amazon Appstore and simpler international roaming

Podcast - 27th June 2012

In this week's podcast we're talking about the forthcoming Windows Phone 8 mobile operating system, the UK launch of the Amazon Appstore and the GSMA's plans to make international roaming easier to understand.

There's also time to discuss new mobile tariffs from Virgin Media, cars that call for help after an accident, some mobile shopping research and LG's future as a tablet manufacturer.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First3031323335373839Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2025»
MonTueWedThuFriSatSun
2627282930311
2345678
9101112131415
16171819202122
23242526272829
30123456

Archive

Terms Of Use | Privacy Statement