UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.

The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.

HTC has enabled its RE camera to live-stream via a mobile phone to YouTube.

An update to the RE Android app will let users stream live video to their YouTube channel. A similar update will be made available for Apple iOS devices within the next few weeks.

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

UK-based Mobile Commerce Ltd, which provides mobile search services to a number of network operators, has published details of the brands and search terms that were popular in 2013.

The company dealt with 8 billion search requests during the past 12 months and handled more than a quarter of all searches from mobile internet users via UK operator portals.

Mobile Commerce, a UK-based business that provides mobile search services to a number of network operators and other sites, has published an analysis of the words and phrases used when searching on mobile phones.

The company handles over 25% of searches from mobile internet users via UK operator portals and deals with 5 billion requests a year across the UK and USA.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

It's a good week for Yahoo! as it appoints Marissa Mayer - previously Google employee number 20 - to the role of CEO. However, things aren't as cheery at Research In Motion, which has been ordered to pay over $147 million in a patent case.

Meanwhile O2 UK is recovering from a network problem that left around a third of its customers disconnected for almost a day.

There's plenty of variety in The Fonecast this week. We start the podcast with news of MeeGo's resurrection by Finnish smartphone company Jolla before talking about a mobile network that’s giving away mobile data whenever its customers watch video advertisements.

There's also time to discuss Telefonica's recent deals, the rise of free WiFi availability, tablet-related legal action, malware in the Apple App Store and the truth behind a recent 'exploding mobile phone' story.

In this special feature we're talking to Ian Brown from Axell Wireless about mobile phone coverage on the London Underground.

WiFi is now available on a number of London Underground stations - so why is it taking so long to arrange mobile phone service on the Tube?

This week's edition of The Fonecast takes a look at the new Google Nexus 7 tablet, wonders what's next for RIM and awaits the arrival of the forthcoming Firefox mobile platform.

There's also talk about HTC's partnership with Pioneer, Vodafone's European reorganisation, the new BT WiFi brand, Ofcom complaints, tariff problems and international roaming.

In this week's podcast we're talking about the forthcoming Windows Phone 8 mobile operating system, the UK launch of the Amazon Appstore and the GSMA's plans to make international roaming easier to understand.

There's also time to discuss new mobile tariffs from Virgin Media, cars that call for help after an accident, some mobile shopping research and LG's future as a tablet manufacturer.