The Mobile Marketing Association has arranged over $1 million in funding to launch new global research into the impact of mobile marketing.

The project, which is believed to be the first global research project of its kind, will test real marketing campaigns to determine the economic value of investing in mobile channels compared to traditional marketing channels. It’s been named SMoX.me: Smart Mobile Cross Marketing Effectiveness.

The Mobile Marketing Association has announced the new members who’ll be joining its EMEA board of directors. 13 new members have been elected by the MMA’s membership to join 11 existing board members who weren’t up for re-election.

In addition, Kerstin Trikalitis, CEO of Out There Media, has been appointed to chair the MMA EMEA board.

Google and the Mobile Marketing Association (MMA) have updated ‘Our Mobile Planet’, the mobile consumer data resource they created last October. It provides free access to data and research from 40 countries in collaboration with the IAB and Ipsos MediaCT.

As part of the re-launch, Google commissioned new research that looked at internet use on smartphones.

The Mobile Marketing Association has announced an updated version of the MMA Universal Mobile Ad Package, which details the ad formats it’s recommending as industry standards for mobile web and in-app advertising.

It follows a consultation period launched in December.

The Mobile Marketing Association has released a revised version of its mobile advertising guidelines.

It’s asking for feedback on the ‘Universal Mobile Ad Package’ before the final version is released in January 2012.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Iain Graham visits Faisal Sheikh of London-based Fone Doctors in today's audio feature.

They talk about the recent Fone Doctors relocation to new offices near London Bridge and Faisal's plans for a franchise outlet at Liverpool Street station before moving on to discuss training, customer service, the rise of the tablet and the demise of customer service.

This week's mobile industry news podcast starts with two very different stories from Nokia and Microsoft: one is announcing closures, the other is expanding its manufacturing.

We also find time to talk about roaming tariffs, mobile money, intelligent vending machines and a handful of recent mobile-related acquisitions.

In this week's mobile industry news podcast we're looking at Apple's new mobile operating system, Vodafone's money-saving European tariff and Microsoft's plans to expand the reach of its Xbox gaming console.

There's also talk about network sharing, legal battles, mobile apps, mobile payments and mobile retailing.

James Rosewell reports from Over The Air 2012 in today's podcast.

The event, which took place on 1st and 2nd June 2012 at Bletchley Park, attracted around 600 mobile developers and designers to celebrate all things mobile.

We're taking a break from the current mobile industry news headlines this Diamond Jubilee week. In fact, we're celebrating our own anniversary because it's six years since we first started recording The Fonecast.

Listen to this week's podcast and we'll take you back to 2006, a year in which 'mobile music' meant ringtones, the Nokia N95 redefined 'smart' and we reported rumours of a new Apple 'iPod phone' being prepared by Foxconn.