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giffgaff horror ads are still too scary for YouTube, rules ASA

UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.

The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.

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Article rating: 5.0

HTC adds live video streaming to its RE camera

HTC has enabled its RE camera to live-stream via a mobile phone to YouTube.

An update to the RE Android app will let users stream live video to their YouTube channel. A similar update will be made available for Apple iOS devices within the next few weeks.

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Halloween giffgaff ad was too scary, says ASA

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

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The top mobile search terms of 2014

The top mobile search terms of 2014

UK-based Mobile Commerce Ltd, which provides mobile search services to a number of network operators, has published details of the brands and search terms that were popular in 2013.

The company dealt with 8 billion search requests during the past 12 months and handled more than a quarter of all searches from mobile internet users via UK operator portals.

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Top UK mobile search terms of 2012

Top UK mobile search terms of 2012

Mobile Commerce, a UK-based business that provides mobile search services to a number of network operators and other sites, has published an analysis of the words and phrases used when searching on mobile phones.

The company handles over 25% of searches from mobile internet users via UK operator portals and deals with 5 billion requests a year across the UK and USA.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

The new HTC camera, EE TV, an ethical smartphone, Ofcom complaints, mobile payments and M2M

Podcast - 15th October 2014

This week's podcast begins with news about the new 'quad play' television service offered in the UK by EE.

We also talk about HTC's new camera, an ethical smartphone, a complaint from Ofcom, mobile payments, machine-to-machine connections and yet another online security breach.

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A split for HP, a separation for eBay and a billion dollar disagreement for Samsung

Podcast - 8th October 2014

We begin this week's podcast with stories that go beyond the mobile industry, as HP plans to split into two companies and eBay prepares to separate itself from PayPal.

We're also talking about the Microsoft/Samsung legal case, a new Tesco tablet, BT's updated text relay service, a new way to avoid buying a stolen iPhone... and #Hairgate.

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We talk about Phones 4u, the BlackBerry Passport, Bendgate and much more mobile news

Podcast - 1st October 2014

In this week's podcast we begin with more news about Phones 4u, as Carphone Warehouse steps in to help iPhone 6 buyers.

We also talk about problems at Apple, a brand new handset from BlackBerry, mobile payments, phones on planes and a device that promises to stop people from texting while driving.

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Seven days of mobile industry news: new products, an acquisition, a break-up and a security update

Podcast - 24th September 2014

This week's podcast begins with the latest news from Phones 4u, where hundreds of jobs have been saved but there are a large number of redundancies as well.

Iain, James and Mark then talk about new products from Amazon, BlackBerry and Panasonic, mobile payment innovation from Indonesia and the UK, the acquisition of IoT specialist Neul and Apple's updated privacy policy.

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A week of mobile industry news, from Apple iPhone 6 shortages to the uncertain future facing Phones 4u

Podcast - 17th September 2014

Iain Graham, James Rosewell and Mark Bridge start this week's podcast by looking back at the launch of the iPhone 6, the Apple Watch and the Apple Pay service.

They then move on to discuss the troubles at Phones 4u, a UK smartphone launch from O2, another smartphone launch that's been put on hold, Microsoft's gaming plans - and more.

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