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UK advertising watchdog says Tesco Mobile ads were offensive

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has ruled that a number of recent Tesco Mobile advertisements were likely to cause "serious and widespread offence".

Newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints.
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Shebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

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Opinion Articles

Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

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Article rating: 4.0

Podcast transcript: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Here’s an edited transcript of our new monthly podcast, broadcast on 30th January 2015.

[Iain Graham]: Hello, it's Friday 30th January 2015. Welcome to this month's edition of The Fonecast. That’s right, you heard correctly: we’ve temporarily moved to a monthly format. If you’d like to join 51Degrees in sponsoring the podcast and returning us to weekly programmes, please get in touch via our website. Now, on with the show.

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Recent Podcasts

The new HTC camera, EE TV, an ethical smartphone, Ofcom complaints, mobile payments and M2M

Podcast - 15th October 2014

This week's podcast begins with news about the new 'quad play' television service offered in the UK by EE.

We also talk about HTC's new camera, an ethical smartphone, a complaint from Ofcom, mobile payments, machine-to-machine connections and yet another online security breach.

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A split for HP, a separation for eBay and a billion dollar disagreement for Samsung

Podcast - 8th October 2014

We begin this week's podcast with stories that go beyond the mobile industry, as HP plans to split into two companies and eBay prepares to separate itself from PayPal.

We're also talking about the Microsoft/Samsung legal case, a new Tesco tablet, BT's updated text relay service, a new way to avoid buying a stolen iPhone... and #Hairgate.

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We talk about Phones 4u, the BlackBerry Passport, Bendgate and much more mobile news

Podcast - 1st October 2014

In this week's podcast we begin with more news about Phones 4u, as Carphone Warehouse steps in to help iPhone 6 buyers.

We also talk about problems at Apple, a brand new handset from BlackBerry, mobile payments, phones on planes and a device that promises to stop people from texting while driving.

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Seven days of mobile industry news: new products, an acquisition, a break-up and a security update

Podcast - 24th September 2014

This week's podcast begins with the latest news from Phones 4u, where hundreds of jobs have been saved but there are a large number of redundancies as well.

Iain, James and Mark then talk about new products from Amazon, BlackBerry and Panasonic, mobile payment innovation from Indonesia and the UK, the acquisition of IoT specialist Neul and Apple's updated privacy policy.

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A week of mobile industry news, from Apple iPhone 6 shortages to the uncertain future facing Phones 4u

Podcast - 17th September 2014

Iain Graham, James Rosewell and Mark Bridge start this week's podcast by looking back at the launch of the iPhone 6, the Apple Watch and the Apple Pay service.

They then move on to discuss the troubles at Phones 4u, a UK smartphone launch from O2, another smartphone launch that's been put on hold, Microsoft's gaming plans - and more.

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