Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online.

Independent mobile advertising network InMobi has published the UK edition of its Quarterly Mobile Insights Report for January to March 2012.

The number of mobile ads displayed using InMobi’s UK network increased to 9.5 billion over the 90 day period, with smartphone usage increasing by 12% from the previous quarter.

Mark Bridge and James Rosewell report for from the final day at Mobile World Congress in Barcelona. James visits the WIP app developer conference, while Mark has conversations with Visa and with Dolby.

You can listen to the programme on our website audio player, via iTunes, by using our RSS feed or by downloading the MP3.

Independent mobile ad network InMobi has published its analysis of trends from the past year.

The InMobi Mobile Market 2011 Review shows a 251% increase in mobile impressions on the InMobi network worldwide. Smartphone impressions were up 488% - boosted by the adoption of in-app advertising - with tablet impressions increasing 771% year-on-year.

Mark Bridge writes:

When I was a youngster, evangelists preached the gospel. Not the gospel according to Steve Jobs, Bart Simpson or Oprah Winfrey. The gospel of Jesus the Christ. That was all. That’s what the word meant.

In recent years, the word ‘evangelist’ has evolved to gain a wider meaning. We have Product evangelists. Customer evangelists. Developer evangelists. Technology evangelists. Even Word of Mouth evangelists (which sounds rather like being an ‘evangelism evangelist’, I reckon). Anyway, I’m sure you get the picture.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

James Rosewell and Mark Bridge return from their summer break with a podcast full of smartphones and smart watches.

As well as products from Samsung, Sony, Microsoft, Motorola, HTC and Kazam, there's talk of Opera's new browser deal, a potential change on the UK high street... and a mobile app that connects to a Bluetooth toothbrush for improved toothpaste coverage.

Mark Bridge takes an in-depth look at the CAT B100 rugged phone from Bullitt Mobile.

The CAT B100 is designed to withstand rather more than everyday bumps and knocks - which is why Mark drops his mobile phone on the pavement, submerges it in his washing-up bowl and shuts it in the freezer.

We start this week's podcast with news that thousands of Microsoft's ex-Nokia employees are losing their jobs.

Other topics for discussion include the new Apple and IBM partnership, Yahoo's acquisition of Flurry, regulating mobile games, improving rural mobile coverage, BT's new phone service and some management movements.

In this podcast Mark Bridge talks to Florent Stroppa from mobile value-added service specialist OnMobile about the state of the mobile industry in 2014.

They discuss the dominance of Apple and Samsung, network consolidation, the new Amazon Fire smartphone, smart wearables and much more.

This week's mobile industry podcast begins with a quick look at the UK government's emergency legislation affecting fixed-line, mobile phone and broadband traffic.

We then talk about Microsoft's plans, a new virtual network from the Post Office, Samsung's renamed app store, budget 4G smartphones, a wearable phone for children and some misleading advertising.