UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls.

It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

Mobile specialist business 2ergo is collaborating with the Callcredit Information Group to provide customers with a detailed insight into the UK’s mobile phone users.

Callcredit’s consumer data - which includes demographics, credit information and lifestyle data - will be integrated into 2ergo’s recently-launched mobileDNA platform.

76% of UK high street retailers don’t have a mobile website or mobile-optimised content, according to a YouGov survey commissioned by mobile marketing and business solutions company 2ergo.

And even mobile-ready retailers are poorly prepared, with almost 20% lacking m-commerce capabilities and many others choosing to focus on iPhone users.

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses.

It's called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

We have a varied collection of mobile industry news stories in this week's podcast, including new rules affecting airline passengers with smartphones.

We also talk about BlackBerry giving up its European research centre, Vodafone installing fibre-optic broadband, Samsung's profits, spending on mobile advertising, M2M adoption and WiFi on trains.

In this week's podcast we talk about two of the big announcements from Google I/O: a new version of Android and the retail launch of smartwatches powered by 'Android Wear'.

We also talk about Android-based smartphones from Nokia and Blackphone, network complaints in the UK, a reduction in European roaming charges and mobile ticketing.

This week's podcast covers the launch of the first Amazon smartphone and the introduction of Google Glass to the UK.

We also talk about new WiFi-powered voice services from EE and Three, plans to reduce mobile 'black spots', BlackBerry's app partnership, smartphone theft, 4G innovation... and rechargeable trousers.

We open this week's podcast with news about the European Commission and South Korea working together on 5G mobile technology.

There's a quick look at Samsung's new tablet, some acquisition deals to talk about, a tax investigation, research into wearable devices and plenty of other mobile industry news as well.

This week's podcast begins with Ofcom's plans to cut the wholesale cost of inter-network mobile phone calls. But what benefit will consumers see?

Iain, James and Mark then move on to discuss luxury smartphones, a new handset on the high street, mobile broadband for aircraft passengers, government monitoring, the growth of smartphones - and 4G-equipped donkeys.