Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Sunday, November 28, 2010

Mobile phones give you wings

Mark Bridge writes:

James’s recent trip down memory lane reminded me of a moment in 1998 when a major mobile phone manufacturer promised phones that ‘gave you wings’. No, not Red Bull. No, not LG.

Motorola WingsIt was Motorola. “Motorola gives you wings” said the TV commercial. “Wings set you free”.

Back then the mobile message was all about freedom. No need for wires. No need to stay at home waiting for a call. No need to be stuck at your desk.

Here in 2010, the message has changed. Mobiles don’t free us, they enable us. We’re no longer going out and doing stuff because we have a mobile phone. We’re going out and doing stuff ON our mobile phone.

Microsoft’s current advertising campaign for its Windows Phone 7 platform points this out very clearly. Only time will tell whether it’ll help sell more phones. But as we head towards Christmas – traditionally a time for contemplation, relaxation and renewing friendships – Motorola’s message from the 90s is worth bearing in mind.

Because, at the risk of sounding as though I’m delivering a mobile-related Thought for the Day, there isn’t an app for everything.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Podcast - 22nd October 2008

Iain Graham, Mark Bridge and James Rosewell take their usual off-beat look at the latest industry headlines in this week's edition of The Fonecast. John Ryan offers retail merchandising advice - and there's a preview (or should that be a forecast?) of the BlackBerry Storm.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 15th October 2008

As well as its usual look at the latest industry news, this week's edition of The Fonecast includes an interview with Graeme Oxby, MD of Virgin Mobile. There's also time for a quick preview of the new Prada phone from LG.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 8th October 2008

In this week's edition of The Fonecast we're talking to Milind Kangle, CEO of Lycatel - the company behind new UK virtual network Lycamobile. There's also a quick preview of the forthcoming Android-powered T-Mobile G1 and our usual look at the latest mobile news headlines.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 1st October 2008

As well as its usual look at the latest mobile industy headlines, this week The Fonecast talks to an O2 dealer and the IMPDA's Chris Caudle about the changes to O2's dealer commission structure.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 24th September 2008

This week The Fonecast welcomes Nokia's Rupert Englander, who explains more about his company's new Comes With Music service. There's also a preview of the HTC Touch HD and the usual irreverent look at the week's industry headlines and rumours.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First8384858688909192Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement