Latest Podcast



Featured Articles

Ofcom says mobile contracts should ditch inflation-related price rises

Ofcom says mobile contracts should ditch inflation-related price rises

UK telecoms regulator Ofcom wants to ban inflation-related rises in phone and broadband contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Friday, January 22, 2010

Making dumb touchscreen phones was a smart move

Mark Bridge writes:

I remember a report from last year that said ‘non-smart’ touchscreen handsets – generally those without a popular operating system – would be bad news for mobile operators.

Conventional touchscreen smartphones tended to result in higher-than-average ARPU thanks to their early-adopting tech-loving users, their web-friendly browsers, their email programs, their app-friendly operating systems and their fast 3G connectivity. However, dumber touchscreen devices – those with a manufacturer’s own proprietary OS and perhaps a clumsier browser – could generate 23% less ARPU than smarter phones.

So, if touchscreen dumbphones weren’t good for networks… and weren’t really good for consumers either… manufacturers wouldn’t really bother with them. Right?

Well, that’s what you might think. That’s certainly what Sony Ericsson thought. It’s just admitted that its year-on-year decrease in both units and sales was mainly due to a downturn in the global handset market and a faster than anticipated shift to touch screen phones in the mid-priced sector of the market.

Uh-oh. Looks like someone’s been pushing cheap touchscreen phones. So who’s been making these lower-range touchscreen phones?  And who’s been buying them?

Well, the answer to the first question really just needs a look at other manufacturers. NokiaLG. Samsung. Others, too.

And the second question?  People who are as influenced by design or colour as by features. People who don’t have the money for a high-end smartphone but still want something that reflects the touchscreen trend. People who don’t care about having an open OS as long as they can get Facebook on their phone. People who, to be honest, may not know what they’re missing.

Which brings us to today’s big question. Is there going to be a consumer backlash against lower-spec devices – “touchscreen phones are rubbish” – or will these budget devices prompt an upgrade to higher-spec smartphones because “next time I’m getting a proper iPhone”?  The answer isn't clear at the moment although I’m sure it'll become obvious later this year. Meanwhile Sony Ericsson, along with its rivals, will be gazing into its crystal ball and striving to produce the devices that both consumers and networks really want.

 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 9833

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

A week of mobile industry news, including the latest security and privacy concerns

Podcast - 16th April 2014

We begin this week's podcast with a discussion about the Heartbleed bug, the effect it's having on the mobile industry and the wider issues for all internet users.

We're also talking about the future of BlackBerry, UK 4G coverage, new CEOs, Bluetooth connectivity, privacy concerns and the next generation of mobile processors.

Author: The Fonecast
0 Comments
Article rating: No rating

A new mobile move from Microsoft, a roaming revolution in Europe... and much more

Podcast - 9th April 2014

This week's podcast starts with news from Microsoft about an update to its Windows Phone platform and a cost-free OS offer to hardware manufacturers.

There's also a new flagship smartphone from Nokia, a roaming announcement from the European Parliament, a UK virtual mobile network from The Co-operative Group, a change at the top for Mozilla, retail expansion for Vodafone and an awkward end to BlackBerry's relationship with T-Mobile in the USA.

Author: The Fonecast
0 Comments
Article rating: No rating

Acquisitions, banking, complaints... and the rest of the week's mobile industry news

Podcast - 2nd April 2014

Acquisition announcements from Facebook and Intel are the first stories in this week's look at the latest UK mobile industry headlines.

They're followed by news about mobile payments, mobile banking, a phone with an invisible solar panel, customer complaints, low-cost 4G smartphones, productivity apps and an intriguing case of WhatsApp-itis.

Author: The Fonecast
0 Comments
Article rating: No rating

Smartphones, smart watches and SMS spam: all the week's mobile industry news headlines

Podcast - 26th March 2014

Iain Graham, James Rosewell and Mark Bridge are reunited for their regular weekly look at the latest UK mobile industry headlines.

Today they're talking about smart watches, an Apple iPhone announcement, the new HTC One M8, the closure of Ovivo Mobile, text spam, peer-to-peer messaging, government hacking and mergers.

Author: The Fonecast
0 Comments
Article rating: No rating

Designing mobile phones for seniors: we talk to Doro and Emporia Telecom

Podcast - 21st March 2014

Producing mobile phones for older customers requires much more than big buttons and a simple interface. At Mobile World Congress last month we spoke to two major players in this growing sector: Swedish company Doro and Austria's Emporia Telecom.

Our first conversation was with Harald Obereder, Chief Technology Officer at Emporia, who spoke to Mark Bridge about handset design and user interface design. This was followed by an interview with Chris Millington, Managing Director for Doro UK and Ireland, about research and development in the 'senior tech' market.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First45679111213Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2024»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567

Archive

Terms Of Use | Privacy Statement