Latest Podcast



Featured Articles

Thursday, February 9, 2012

Mobile Marketing Association updates its recommended sizes for mobile ads

The Mobile Marketing Association has announced an updated version of the MMA Universal Mobile Ad Package, which details the ad formats it’s recommending as industry standards for mobile web and in-app advertising. It follows a consultation period launched in December.

Ad networks and publishers now have until the end of April to become compliant with the new sizes. Members will be able to use ‘MMA Universal Mobile Ad Package Compliance’ stamps on their websites and marketing materials.

Greg Stuart, global CEO of the MMA, said “We’ve taken 60-plus ad unit sizes and streamlined them down to just six. That simplicity frees brands and agencies to focus on developing innovative, compelling mobile campaigns that span the widest possible variety of devices and demographics. As a result, the new guidelines make it easier than ever to buy and sell ads for phones and tablets.”

The MMA created the Universal Mobile Ad Package v.2.0 by analysing hundreds of billions of mobile ad impressions delivered across the global mobile advertising marketplace. The final standards are supported by the Newspaper Association of America, the Interactive Advertising Bureau and the 4A’s.

[MMA Universal Mobile Ad Package (requires email registration)]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 6850

Tags: advertising mma

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
0 Comments
Article rating: No rating
Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
0 Comments
Article rating: No rating

Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
0 Comments
Article rating: No rating
Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
RSS
12345678910Last

Recent Podcasts

Podcast - 20th February 2008

We're looking at the latest mobile industry news and talking to Chris Caudle from the Independent Mobile Phone Dealers Association about his organisation's plans to resolve cashback problems. There's also a quick review of the new Samsung G810 multimedia phone.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 13th February 2008

This week's edition of 'The Fonecast' visits the Mobile World Congress in Barcelona with a special report from Mobile News online editor Mark Sennett. Iain Graham and Mark Bridge take their usual look at the latest mobile industry headlines - and there's a review of the forthcoming LG KF600 dual-screen phone.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 6th February 2008

This week's edition of 'The Fonecast' looks at all the latest mobile industry headlines, with a special focus on the proposed Microsoft & Yahoo! merger. We talk to Faisal Sheikh about faulty phones and also review the new Garmin nuvifone.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 30th January 2008

This week's edition of 'The Fonecast' investigates the recent boom in mobile broadband and USB modem sales by talking to the Commercial Product Manager for Hugh Symons Telecom. There's also a review of the Motorola MOTO U9 and the usual look at mobile industry headlines from the past 7 days.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast - 23rd January 2008

This week the team look at the Nokia N82, talk to Adrian Foot of "The Phone Shop" about 3's connection policy, take a deeper look at unlocking and firmware upgrades, plus bring you the latest news and rumours.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First9091929395979899Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement