UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.

The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.

HTC has enabled its RE camera to live-stream via a mobile phone to YouTube.

An update to the RE Android app will let users stream live video to their YouTube channel. A similar update will be made available for Apple iOS devices within the next few weeks.

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

UK-based Mobile Commerce Ltd, which provides mobile search services to a number of network operators, has published details of the brands and search terms that were popular in 2013.

The company dealt with 8 billion search requests during the past 12 months and handled more than a quarter of all searches from mobile internet users via UK operator portals.

Mobile Commerce, a UK-based business that provides mobile search services to a number of network operators and other sites, has published an analysis of the words and phrases used when searching on mobile phones.

The company handles over 25% of searches from mobile internet users via UK operator portals and deals with 5 billion requests a year across the UK and USA.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

We're looking at the latest mobile industry news and talking to Chris Caudle from the Independent Mobile Phone Dealers Association about his organisation's plans to resolve cashback problems. There's also a quick review of the new Samsung G810 multimedia phone.

This week's edition of 'The Fonecast' visits the Mobile World Congress in Barcelona with a special report from Mobile News online editor Mark Sennett. Iain Graham and Mark Bridge take their usual look at the latest mobile industry headlines - and there's a review of the forthcoming LG KF600 dual-screen phone.

This week's edition of 'The Fonecast' looks at all the latest mobile industry headlines, with a special focus on the proposed Microsoft & Yahoo! merger. We talk to Faisal Sheikh about faulty phones and also review the new Garmin nuvifone.

This week's edition of 'The Fonecast' investigates the recent boom in mobile broadband and USB modem sales by talking to the Commercial Product Manager for Hugh Symons Telecom. There's also a review of the Motorola MOTO U9 and the usual look at mobile industry headlines from the past 7 days.

This week the team look at the Nokia N82, talk to Adrian Foot of "The Phone Shop" about 3's connection policy, take a deeper look at unlocking and firmware upgrades, plus bring you the latest news and rumours.