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Ofcom helps protect customers against unexpected roaming charges

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New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

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Vodafone and Three plan to merge their UK businesses

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Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Sunday, March 18, 2012

Apple iPad dictation isn't perfect but customers love it anyway

Mark Bridge writes:

Excuse me a moment while I climb onto my soapbox.

Right. Ooh, it’s busy up here.

For a number of years, various companies have worked on computer-powered dictation and transcription services. The services aren’t perfect but are getting considerably better. Nuance is one such company we’re fans of at The Fonecast; James and I both bought the company’s FlexT9 Android app last year.

Now Apple has entered this space, first with Siri on the iPhone and then with iPad dictation.

Last month, during Mobile World Congress, I attended the ‘Heroes of Mobile Marketing’ discussion. (The whole thing will be online soon, so don’t worry if you missed it). The panel was asked about NFC; Huw Aveston of SOMO commented that “Apple are very clever in repackaging technology that’s existed for years and years and years - and making it look really sexy. They’ll just do that.”

I was reminded of Huw’s comment when I heard some of the things that consumers are saying about the iPad’s new dictation feature. You talk, it transcribes. That’s the theory.

In reality, a number of iPad users have been enthusing about the service whilst also saying things like “I need to improve my diction” and “you need to adjust to the service”.

So Apple’s dictation doesn’t work as customers hoped - and yet they’re prepared to modify their behaviour to use it.

I mention this simply to show the strength of Apple’s customer loyalty. Users of many other services wouldn’t be prepared to give their supplier a second chance... or they’d tolerate the perceived flaws in silence.

Once again, Apple wins.

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Categories: Handsets and manufacturers, Applications, OpinionNumber of views: 10634

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