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Shebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

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Article rating: 5.0

Go Mobile launches its own virtual network

Shebang, the company behind the Go Mobile retail chain, is planning its own mobile virtual network.

The Go Mobile network will be promoted online and via Go Mobile stores. It's a prepaid service and, unlike many other MVNOs, will be available with a choice of handsets.

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Shebang reportedly moving Go Mobile to an all-franchise model

Mobile News reports that staff in the 40 Go Mobile stores owned by Shebang have been told they must either join its franchise program, run by The Purple Partnership, or face redundancy.

Apparently 84 staff are affected; if they don't want to run their own store, they will be offered positions at other franchise stores or a redundancy package.

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Podcast - 19th January 2011

Iain, James and Mark look at T-Mobile's data u-turn and a collection of new services from O2, Orange and first direct. There's also an interview with Dave Golding about the new Cellebrite Touch device designed to help dealers, retailers and network operators.
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Tanny Price joins Shebang to run its B2B operation

Tanny Price has left her role at Brightstar Europe to run the business-to-business division of Daventry-based distribution company Shebang, according to a report in Mobile News.

She’d joined Brightstar in June 2009 after 11 years with Avenir Telecom.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Podcast - 19th September 2007

We look at the latest mobile industry headlines, including the UK iPhone launch. We also talk to Chris Caudle from the IMPDA about cashback and review the HTC S710 smartphone.

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Podcast - 12th September 2007

The team looks at the latest industry headlines, including plenty of mobile music news. There's also a review of the Nokia N81 and a chat with Mark Sennett, the man in charge of the new Mobile News web site.

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Podcast - 5th September 2007

The team review the latest news including Google and Sony's rumoured mobile phones. The team debate the Nokia Music Store and bring you a review of the LG Viewty KU990.

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Podcast - 29th August 2007

This week the team look at the J600 from Samsung & the Blue Q wrist band. Also Iain & James take you through the latest news and gossip from the past 7 days.

Author: The Fonecast
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Podcast - 22nd August 2007

We talk to Nokia UK's Simon Ainslie and to Chris Caudle from the IMPDA, we review the Sagem my150X, we hear from Ian White and we look at the week's mobile news headlines.

Author: The Fonecast
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