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Thursday, February 24, 2011

Mobile phone usability and design: we talk to MobiWire and Doro at Mobile World Congress

Mark Bridge writes:

The mobile user interface seems to fall in and out of fashion. Nokia and Apple have both transformed the mobile UI in previous years… but still the challenge of creating the ‘perfect’ user interface design remains.

This focus on mobile usability is the main topic of today’s special podcast, which includes Chris Millington of Doro UK and Jérôme Nadel from MobiWire.

MobiWire, better known as mobile manufacturer Sagem Wireless until earlier this month, has a new direction as well as a new name. Jerome Nadel, who’s Executive Vice President of User Experience and Marketing at the company, discusses the company’s departure from mobile manufacturing and its move into ‘connected consumer electronics’. He goes on to explain how usability encourages usage (and therefore generates revenue) before describing MobiWire’s new ‘Surface’ Android user experience.

“The brilliance of Apple with ‘There’s an app for that’ is becoming passé because you don’t need to have all of these monolithic apps that you go to; the service that they provide should come to you”, he says.

In my conversation with Chris Millington, MD for Doro UK and Ireland, we talk about the features that make mobile phones better-suited to older customers.

“It’s not really about old people, it’s about providing solutions that they require as they age”, he says. “Design is something very important to this user group; they don’t want to be seen as special. They appreciate nice design.”

You can listen to the podcast by using the built-in audio player or by clicking here.

Discover every podcast automatically by connecting to our RSS feed or by downloading them via iTunes. You can also follow @thefonecast on Twitter or through Facebook... and you can subscribe to our free weekly newsletter by registering on our website using the ‘Register’ link in the top right-hand corner.
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Opinion Articles

Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

At first glance, Android dominated smartphone shipments for the final quarter of 2013. ABI Research says 77% of the 287 million smartphones shipped in Q4 2013 were running Android.

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It’s time to prepare for the upcoming surge in signaling traffic

Robin Kent writes:

After initially suffering from slow pick up by consumers, 4G has begun to accelerate, and is now well on the way to the forecasted one billion subscribers by 2017. In fact EE, owner of T-Mobile and Orange, recently announced the addition of 493,000 new 4G customers to its existing base of 1.2 million.

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Mobile phone coverage: is this as good as it gets?

Mark Bridge writes:

A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.

Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.

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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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Ofcom changes the rules for mobile phone contracts... and so does O2

Mark Bridge writes:

This week, new Ofcom rules came into force. They’re designed to avoid unexpected price rises during the minimum term of a mobile phone contract. Yes, just because you signed a fixed-term contract doesn’t mean the charges can’t increase. Networks said they needed this option in case of inflation or regulatory changes. Customers felt trapped.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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