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How mobile phone retailers must embrace technology to diagnose phone faults

Amir Lehr of Cellebrite writes:

Mobile phone faults pose a daily problem for mobile phone retailers. According to mobile diagnostics expert Cellebrite, 60 per cent of cases are software-related issues with the smartphone, and can be resolved within minutes.

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Cellebrite adds mobile malware diagnostics to its in-store fault detection service

Cellebrite, which is best known to mobile phone retailers for its smartphone content transfer and fault diagnosis tool, is now adding new diagnostic tools to help identify and eradicate mobile malware.

It’s partnering with security specialist Webroot to integrate Webroot’s Mobile App Reputation Service and URL Classification Service, which has a database that contains millions of mobile application and website anti-malware signatures.

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It’s not your fault, so why wait for your mobile phone?

David Heled writes:

The dependency on mobile phones is at an all-time high. Used for everything from the weekly grocery shop to monitoring heart rate, it’s no underestimation to say that we would be lost without our mobile phones. So when it takes days for your phone to be repaired, it has a considerable impact on your normal daily life.

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Mobile retailers waste over £21.6 million a year on unnecessarily sending mobile phones for repair

David Heled of Cellebrite writes:

Smartphones are now by far and away the communication, payment and information device of choice for consumers and enterprises. Sales are set to overtake those of traditional feature phones this year for the first time. However, the increasing complexity of the devices’ technology means that there’s a lot more that can go wrong, and make it harder for mobile retailers to identify potential problems – and it’s costing them millions per every year.

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Cellebrite introduces PC-based solution for mobile phone diagnosis and content transfer

Cellebrite, which has pioneered mobile phone-to-phone content transfer with a range of dedicated in-store devices, has now introduced a PC-based version of its product.

Cellebrite DeskTop uses a conventional Windows-based computer to backup, restore and transfer information from a wide variety of mobile phones. It can also be used for fault diagnosis and app installation.

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Opinion Articles

Is Android losing its impact for Google?

Mark Bridge writes:

Recent figures released by ABI Research have prompted the market intelligence company to ask whether Google is losing control of the Android ecosystem.

At first glance, Android dominated smartphone shipments for the final quarter of 2013. ABI Research says 77% of the 287 million smartphones shipped in Q4 2013 were running Android.

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It’s time to prepare for the upcoming surge in signaling traffic

Robin Kent writes:

After initially suffering from slow pick up by consumers, 4G has begun to accelerate, and is now well on the way to the forecasted one billion subscribers by 2017. In fact EE, owner of T-Mobile and Orange, recently announced the addition of 493,000 new 4G customers to its existing base of 1.2 million.

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Mobile phone coverage: is this as good as it gets?

Mark Bridge writes:

A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.

Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.

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Last week at The Fonecast: 27th January 2014

Expecting the unexpected

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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Ofcom changes the rules for mobile phone contracts... and so does O2

Mark Bridge writes:

This week, new Ofcom rules came into force. They’re designed to avoid unexpected price rises during the minimum term of a mobile phone contract. Yes, just because you signed a fixed-term contract doesn’t mean the charges can’t increase. Networks said they needed this option in case of inflation or regulatory changes. Customers felt trapped.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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