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Thursday, August 23, 2012

Android vs iPhone: which is right for your business?

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Kerry Butters writes:

When deciding on which mobile device is the right one for your business, there are a few things to take into consideration. Firstly, are you buying a handset for yourself or for others who work in the business, or are you considering running a BYOD (bring your own device) scheme.

If you’re buying strictly for your own use, then really it’s a matter of preference. Apps are available for business on both platforms and you can be sure of security if you’re using the device yourself.

However, this is something that differs for employees, especially with larger businesses as many may use the device for personal reasons and not just for work. Research has shown that a large percentage of children use their parent’s phone and this constitutes a risk when using the Android platform, as there is less app regulation on this.

Any company which is considering buying devices or running BYOD schemes need to invest in a sound mobile management system, as well as putting into place a mobile usage policy.

In general terms, the iPhone is a lot more secure when it comes to apps; these have to go through a rigorous testing process before they are approved for entry into the App Store. Android devices, on the other hand are built on an open source platform and app approval is much less regulated and so the incidence of Android malware has risen rapidly over the past few years.

Whilst it’s been proven that the Apple platform is not invulnerable to attacks, this is because it was carried out by a determined hacker, rather than malicious apps appearing in the App Store.

Bearing this in mind, if you have a small business, then your safest bet is the iPhone as the risk of malware infection via malicious apps is greatly reduced.

When it comes to BYOD schemes though, this is not so straightforward as you have no control over the devices employees bring, although this can be overcome by having a policy which only allows Apple devices (somewhat defeating the object of having a BYOD scheme in the first place).

Saying that, if you choose Android, with a good mobile management system in place, your IT department can block certain apps, as well as giving certain permissions to what data the user can access, depending on the position in the company they hold.

However, if your business isn’t large enough to afford a management system, or doesn’t have an IT department, then the iPhone is your best bet as it’s more secure and won’t leave your company data potentially accessible from a malicious app which collects information.

If you don’t personally like the iPhone and would rather have an Android device, then it’s vital that you put in place a strong policy on downloading apps. In fact, it’s probably a good idea to regulate what your employees do in both cases, in the interests of productivity.

This can be achieved much in the same way as you would with a workstation; ban employees from using their personal social media accounts at work, as well as taking personal calls and downloading games.

To sum up, which platform you choose depends on the size of your business, who is using the phone and strong policies on usage being put into practice.

Kerry Butters writes on behalf of Broadband Genie, the comparison site for broadband, mobile broadband and smartphones such as the iPhone. Follow this link for more information.

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Opinion Articles

Google Nexus One: quarterback or cheerleader?

Mark Bridge writes:

Four months ago, Google unveiled a new way for consumers to buy an Android mobile phone. In fact, that’s pretty much what the first line of the press release said. The phone was the Nexus One and it was being sold online by Google.

You could buy it SIM-free or you could buy it with a contract – but you’d be buying it from Google’s online shop. You couldn’t buy it on a real high street.

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Why Marketers and Copywriters might actually 'need' an iPad... and soon

John Forde writes:

As I sit tapping away on a keyboard, here at 30,000 feet above the Atlantic, I can't help but think...

Thank God Arthur Summerfield got it all wrong.

See, Arthur was the U.S. Postmaster General for President 'Ike' Eisenhower. And in 1959, he boldly predicted...

"Before man reaches the moon, your mail will be delivered within hours from New York to Australia by guided missiles. We stand on the threshold of rocket mail."

Imagine. I'd hate to think what spam would look like, under those circumstances.

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Google Dictation - "I shall say this only once"

James Rosewell writes:

Back in January 2010 I wrote a brief review of the Google Nexus One that included my thoughts on the not-so-accurate voice dictation feature. From the marketing hype, I had expected to simply speak into the phone and a few seconds later my words would appear as a perfectly formed text message. The reality was somewhat disappointing. For all but the simplest short phrases it struggled to produce the intended words, making it inferior to even the touch-screen keyboard.

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The iPhone and its data are still uneasy bedfellows

Mark Bridge writes:

Being an optimistic cynic isn’t easy. But, hey, I do my best.

Which is why I smiled benignly when I heard this week that WiFi provider The Cloud was offering a free app to O2 iPhone users. It's a simple tool called FastConnect and it'll make it easy for those O2 customers to find free WiFi access via hotspots powered by (you guessed it!) The Cloud.

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Mobile payments could be on the way after all

Mark Bridge writes:

Cash is still king… but its days are numbered. That’s the message from a new report published this week by the Payments Council.

The Payments Council, which is a group of financial institutions that sets strategy for UK payments, has released ‘The Way We Pay 2010’. It shows how the last decade has seen a fall in the percentage of transactions using cash, from 73% in 1999 to 59% in 2009. In just five years time, cash transactions are expected to represent less than 50% – and a further fall to 45% is expected by 2019. Meanwhile, debit card spending in the UK rose from £65 billion in 1999 to £264bn in 2009.

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