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Thursday, August 23, 2012

Android vs iPhone: which is right for your business?

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Kerry Butters writes:

When deciding on which mobile device is the right one for your business, there are a few things to take into consideration. Firstly, are you buying a handset for yourself or for others who work in the business, or are you considering running a BYOD (bring your own device) scheme.

If you’re buying strictly for your own use, then really it’s a matter of preference. Apps are available for business on both platforms and you can be sure of security if you’re using the device yourself.

However, this is something that differs for employees, especially with larger businesses as many may use the device for personal reasons and not just for work. Research has shown that a large percentage of children use their parent’s phone and this constitutes a risk when using the Android platform, as there is less app regulation on this.

Any company which is considering buying devices or running BYOD schemes need to invest in a sound mobile management system, as well as putting into place a mobile usage policy.

In general terms, the iPhone is a lot more secure when it comes to apps; these have to go through a rigorous testing process before they are approved for entry into the App Store. Android devices, on the other hand are built on an open source platform and app approval is much less regulated and so the incidence of Android malware has risen rapidly over the past few years.

Whilst it’s been proven that the Apple platform is not invulnerable to attacks, this is because it was carried out by a determined hacker, rather than malicious apps appearing in the App Store.

Bearing this in mind, if you have a small business, then your safest bet is the iPhone as the risk of malware infection via malicious apps is greatly reduced.

When it comes to BYOD schemes though, this is not so straightforward as you have no control over the devices employees bring, although this can be overcome by having a policy which only allows Apple devices (somewhat defeating the object of having a BYOD scheme in the first place).

Saying that, if you choose Android, with a good mobile management system in place, your IT department can block certain apps, as well as giving certain permissions to what data the user can access, depending on the position in the company they hold.

However, if your business isn’t large enough to afford a management system, or doesn’t have an IT department, then the iPhone is your best bet as it’s more secure and won’t leave your company data potentially accessible from a malicious app which collects information.

If you don’t personally like the iPhone and would rather have an Android device, then it’s vital that you put in place a strong policy on downloading apps. In fact, it’s probably a good idea to regulate what your employees do in both cases, in the interests of productivity.

This can be achieved much in the same way as you would with a workstation; ban employees from using their personal social media accounts at work, as well as taking personal calls and downloading games.

To sum up, which platform you choose depends on the size of your business, who is using the phone and strong policies on usage being put into practice.

Kerry Butters writes on behalf of Broadband Genie, the comparison site for broadband, mobile broadband and smartphones such as the iPhone. Follow this link for more information.

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Opinion Articles

‘The Eyes Have It’ at Mobile World Congress

James Rosewell writes:

DoCoMo are one of many network operators and handset manufacturers demonstrating innovative new products as Mobile World Congress. Our eye was caught by the employee demonstrating “Eye Controlled Earphones”. It’s a good job the ladies from the CBOSS stand weren’t walking past at the time.

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'Mobile Money Monday' at Mobile World Congress

James Rosewell writes:

Monday’s Mobile World Congress conference agenda dedicated one of 4 streams to Mobile Money - Transfers, Transactions and Technology allowing all stakeholders to share experiences and debate the future of Mobile and Money.

Two types of service dominated presentations and panel discussions; Near Field Communication (NFC) technology enabling payment at traditional Point of Sale (PoS), and the Mobile Wallet replacing plastic or cash.

Author: The Fonecast
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‘Innovation Corner’ at Mobile World Congress

James Rosewell writes:

Here’s my pick of the 3 most innovative companies I’ve uncovered at the 2010 Mobile World Congress.

Cootek.com win the prize for simplest innovation... an accurate touch screen keyboard. They’re a few months away from being ready to release the software to handset manufacturers, but the demo handsets worked very well. The keyboard assumes the user is not going to press the intended key, but in fact might miss and press another key in the same area. Based on this knowledge and an extensive dictionary of words and language context, it’s able to determine the intended word with surprising accuracy. I sincerely hope their technology will be made available for the Nexus One in the not too distant future.

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Google “Mobile First” from Eric Schmidt’s Key Note at Mobile World Congress

James Rosewell writes:

Google CEO, Eric Schmidt, presented a compelling vision of a mobile centric future. The phone has become the “high value end point” for Google services enabled by a combination of increasing handset power, mobile data networks and cloud computing. By far the scarcest resource is the bandwidth available through the mobile data networks. Google appear committed to work with Mobile Network Operators (MNO) to maximise bandwidth usage, although several audience questions suggested scepticism from the main stream mobile industry. Eric expressed a need to maintain a harmonious relationship with MNOs stating Google could not operate its service on mobile devices without their co-operation.

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The great Windows Mobile 7 conspiracy theory

Mark Bridge writes:

I like a good conspiracy theory. A good one, mind you. None of this “Funny thing happened on the way to Mars” nonsense. Oh no, not me. And, despite occasionally mirroring Jerry Fletcher by balancing a bottle on the door handle, I’ve never been inclined to publish such a theory. Until now.

You see, it’s Mobile World Congress in a fortnight’s time. Which is when the great and the good of the mobile industry – along with their mates and hangers-on – head for Barcelona. Microsoft will be there. They’re holding a press briefing on Monday afternoon. And there’s a lot of talk about Windows Mobile 7 being (unofficially) on the agenda. But where’s the evidence?

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