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Monday, October 29, 2012

Customers are moving from computers to mobile devices for web browsing

Research from the International Data Corporation shows that consumers are moving away from using PCs as their default device for internet usage and are favouring mobile technology instead.

In 2015, IDC expects the number of consumers accessing the internet through mobile devices in the USA to exceed PC-based internet use. Western Europe and Japan are thought to be around two years behind this trend.

The number of people accessing the internet in the USA via PCs will fall from 240 million this year to 225 million in 2016, while the number of mobile users will increase from 174 million to 265 million.

Karsten Weide, program vice president for Media & Entertainment at IDC, said “In the consumer world, mobile Internet usage is already beginning to displace PC usage, and the United States is leading this trend. There has been much talk about how the future of the Internet will be mobile first and PC second. In the United States, that future is now. The Great PC Exodus on the Internet is happening because the PC was never truly a consumer product. Many consumers use them because there was no better alternative. Now, with the huge and growing installed base of more user-friendly tablets and smartphones, there are.”

Other PC-based activity is also expected to be affected by mobile usage; IDC believes the share of users accessing social networks on their PCs will drop from 66% in 2012 to 52% in 2016.

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Opinion Articles

Google Nexus One: quarterback or cheerleader?

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Four months ago, Google unveiled a new way for consumers to buy an Android mobile phone. In fact, that’s pretty much what the first line of the press release said. The phone was the Nexus One and it was being sold online by Google.

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Why Marketers and Copywriters might actually 'need' an iPad... and soon

John Forde writes:

As I sit tapping away on a keyboard, here at 30,000 feet above the Atlantic, I can't help but think...

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Imagine. I'd hate to think what spam would look like, under those circumstances.

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Google Dictation - "I shall say this only once"

James Rosewell writes:

Back in January 2010 I wrote a brief review of the Google Nexus One that included my thoughts on the not-so-accurate voice dictation feature. From the marketing hype, I had expected to simply speak into the phone and a few seconds later my words would appear as a perfectly formed text message. The reality was somewhat disappointing. For all but the simplest short phrases it struggled to produce the intended words, making it inferior to even the touch-screen keyboard.

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The iPhone and its data are still uneasy bedfellows

Mark Bridge writes:

Being an optimistic cynic isn’t easy. But, hey, I do my best.

Which is why I smiled benignly when I heard this week that WiFi provider The Cloud was offering a free app to O2 iPhone users. It's a simple tool called FastConnect and it'll make it easy for those O2 customers to find free WiFi access via hotspots powered by (you guessed it!) The Cloud.

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Mobile payments could be on the way after all

Mark Bridge writes:

Cash is still king… but its days are numbered. That’s the message from a new report published this week by the Payments Council.

The Payments Council, which is a group of financial institutions that sets strategy for UK payments, has released ‘The Way We Pay 2010’. It shows how the last decade has seen a fall in the percentage of transactions using cash, from 73% in 1999 to 59% in 2009. In just five years time, cash transactions are expected to represent less than 50% – and a further fall to 45% is expected by 2019. Meanwhile, debit card spending in the UK rose from £65 billion in 1999 to £264bn in 2009.

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