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Monday, August 9, 2010

Carnival of the Mobilists #234

Mark Bridge writes:

Welcome to TheFonecast.com for this week’s Carnival of the Mobilists, an itinerant online publication that contains the best mobile-focussed writing from the previous seven days.

The summer holidays may have reduced the quantity of online commentary for Carnival #234... but the quality remains unaffected.

Let’s start with my ‘Post of the Week’, written by Steven Hoober from Little Springs Design. He looks at the design of battery indicators on portable devices and explains why many are over-engineered. Such a tiny thing – yet so many ways to get it wrong!

Talking of batteries, Antoine RJ Wright has been asking what needs to happen before we all ditch our computers for mobile phones. Perhaps unsurprisingly, better battery life is at the top of the list.

Mobile technology’s been in the mainstream press too, with the security of BlackBerry devices being scrutinised by individuals and governments. C Enrique Ortiz has been taking a look at the implications of a BlackBerry ban in certain countries.

Ajit Jaokar has written an article about using wireless sensors in conjunction with Twitter and WordPress. The technology can be used to automatically post online updates in the event of a forest fire. Very clever.

And Judy Breck at Smart Mobs suggests we take app store growth predictions with a pinch of salt.

Time to take a break from all that reading. Peggy at MSearchGroove has produced a podcast that investigates how small businesses can benefit from mobile marketing – and why mobile marketing is a particularly good fit for small businesses. Given that the smallest businesses often have particularly good relationships with their customers, a permission-based mobile campaign can make a lot of sense.

I’ll conclude my list of entries with a recent post of ours about smart meters. It’s what would probably be called “Smart Meters 101” in the USA… but as we’re not there, we’ve called it “Everything you need to know about smart metering in the UK”. There's the choice of a podcast or a transcript depending on your preference.

You may have spotted a gap in the hosting schedule for Carnival of the Mobilists next week, which means there’s an opportunity for you (yes, you!) to step into the breach. Whether you’re a potential first-time host or a regular at CotM, have a word with Peggy Anne Salz and book yourself a place in history.

Well, that’s all from me. Thanks for calling into The Fonecast to read this week’s Carnival of the Mobilists. We at TheFonecast.com produce a free podcast for the UK mobile phone industry every week; you can find it on iTunes, you can pick it up from our RSS feed and you can listen or download from TheFonecast.com.

You can also follow us on your mobile phone; visit http://thefonecast.com and you’ll discover our sparkling new mobile website. Alternatively, text the word FONE to 07781482797 from your mobile phone and we'll send you a link by SMS. (Standard operator text and data charges apply).

Carnival of the Mobilists

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Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

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Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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