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Wednesday, September 14, 2011

Tablet sales beat their target, according to new report

The latest figures from the International Data Corporation show unexpectedly high tablet and e-reader sales, with both beating their quarterly targets.

Worldwide media tablet shipments were up 88.9% on the previous quarter and 303.8% year-on-year, reaching 13.6 million units at the end of the second quarter. As a result, IDC has raised its tablet shipment forecast to 62.5 million units for 2011.

Apple’s iPad 2 was responsible for 68.3% of the quarter’s tablet shipments; a total of 9.3 million units. The Research in Motion BlackBerry PlayBook took a 4.9% share, while market share for Android-based media tablets fell to 26.8%.

IDC says Android’s share is expected to fall again in the next quarter before increasing at the end of the year, while the recent price cut for the HP TouchPad is likely to see webOS accounting for 4.7% of tablet shipments in the current quarter.

Tom Mainelli, research director for Mobile Connected Devices at IDC, said “Media tablet shipments grew at a solid pace in the second quarter, led by continued strong demand for Apple products. We expect shipment totals to continue to grow in the third and fourth quarter, as additional vendors introduce more price-competitive Android products into the market and Apple works to maintain its dominance in the category.”

e-book reader shipments dropped 9% on the previous quarter to 5.4 million units, although the year-on-year figure was up 167%. Amazon’s Kindle had 51.7% of the market, followed by Barnes & Noble with 21.2%. eReader shipments are expected to total 27 million units for the year, over ten million more than previously predicted.

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Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

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Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

Author: The Fonecast
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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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