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Tuesday, February 25, 2014

Cellebrite adds mobile malware diagnostics to its in-store fault detection service

Cellebrite, which is best to mobile phone retailers for its smartphone content transfer and fault diagnosis tool, is now adding new diagnostic tools to help identify and eradicate mobile malware.

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It’s partnering with security specialist Webroot to integrate Webroot’s Mobile App Reputation Service and URL Classification Service, which has a database that contains millions of mobile application and website anti-malware signatures.

As a result, mobile retailers will be able to identify and deal with security threats and performance problems on a customer’s mobile device. In addition, they’ll also be able to leverage Cellebrite’s experience when detecting and correcting hardware faults and operating system malfunctions.

Amir Lehr, vice president of Cellular Products and Business Development at Cellebrite, said “Malware detection, removal and resolution are vital components to an effective mobile diagnostics solution. The source of consumers’ complaints about smartphone problems is no longer confined to hardware and software faults, but also increasingly related to applications hurt by malware. Combining our diagnostics with the Webroot solutions makes Cellebrite the first Diagnostics provider to deliver, at the point of sale, immediate access to best in class antimalware technology, focused on this critical application layer, from an industry leader that shares Cellebrite’s commitment to research and continual improvement through innovation.”

General availability is scheduled for Q2 2014.

We talked to Dave Golding of Cellebrite about smartphone fault diagnosis in 2012. You can listen to the interview via the built-in audio player on our website or by downloading the MP3 file.

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Opinion Articles

The art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

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Secure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

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‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

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Windows Phone 7 Series at Mobile World Congress

Mark Bridge writes:

We queued in the rain outside the Catalonia Barcelona Plaza hotel. We sat on the floor in a basement room. And we watched on TV as Steve Ballmer announced Windows Phone 7 Series.

The life of a reporter is not a glamorous one.

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HTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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