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Tuesday, February 25, 2014

Cellebrite adds mobile malware diagnostics to its in-store fault detection service

Cellebrite, which is best to mobile phone retailers for its smartphone content transfer and fault diagnosis tool, is now adding new diagnostic tools to help identify and eradicate mobile malware.

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It’s partnering with security specialist Webroot to integrate Webroot’s Mobile App Reputation Service and URL Classification Service, which has a database that contains millions of mobile application and website anti-malware signatures.

As a result, mobile retailers will be able to identify and deal with security threats and performance problems on a customer’s mobile device. In addition, they’ll also be able to leverage Cellebrite’s experience when detecting and correcting hardware faults and operating system malfunctions.

Amir Lehr, vice president of Cellular Products and Business Development at Cellebrite, said “Malware detection, removal and resolution are vital components to an effective mobile diagnostics solution. The source of consumers’ complaints about smartphone problems is no longer confined to hardware and software faults, but also increasingly related to applications hurt by malware. Combining our diagnostics with the Webroot solutions makes Cellebrite the first Diagnostics provider to deliver, at the point of sale, immediate access to best in class antimalware technology, focused on this critical application layer, from an industry leader that shares Cellebrite’s commitment to research and continual improvement through innovation.”

General availability is scheduled for Q2 2014.

We talked to Dave Golding of Cellebrite about smartphone fault diagnosis in 2012. You can listen to the interview via the built-in audio player on our website or by downloading the MP3 file.

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Is Google’s new mobile phone distribution model really a big deal for the UK?

Mark Bridge writes:

“Google offers New Model for Consumers to buy a Mobile Phone”. Not my words but those of Vodafone as it announced it was the first operator to bring the new Google phone offer to Europe.

There’s a lot of talk about Google’s online ordering process for its Nexus One smartphone… or ‘superphone’ as the company described it at yesterday’s launch.

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Mark Bridge writes:

I really don’t like to complain. Honestly, I don’t. I’m an optimist. True, I can be a bit of a cynic – but that’s because I like to see things work first time.

So when I saw a headline that said “Shopping via mobile phone causes concerns for consumers”, I wasn’t surprised. Disappointed but not surprised.

And then I looked closer – and I got annoyed. Not annoyed at the companies that make mobile shopping so disappointing. No, annoyed at the organisation that published the report.

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Is mobile technology too young to predict?

Mark Bridge writes:

“Leave them alone, they’re just kids”

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But, without the benefit of hindsight (or the Star Wars box set, as many would call it), very few people would have expected him to marry his babysitter, fall into a volcano, turn to the Dark Side and end up looking like the late Sebastian Shaw.

Which brings me to the mobile phone industry.

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Did 2009 turn out the way we expected?

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

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