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Friday, December 6, 2013

Mobile shoppers are buying dearer products, according to a new m-commerce survey

Mobile content and commerce group MEF has published its third annual mobile consumer survey, which involved 10,000 respondents from 13 countries.

It notes that the number of purchases via mobile devices has fallen for the first time, from 54% of mobile media users last year to 42% in 2013, but the value of individual purchases is going up.

In fact, there’s been a 6% decline in lower-value items (under $15.99) and a 6% increase in consumers purchasing high-spend items worth $150 and above. 39% of consumers now used their mobiles for higher-value purchases, compared with 37% for lower-value purchases.

Overall, 65% of all mobile media users had purchased goods or services from their mobile device.

However, consumer trust is an increasing issue. 40% of people said trust was a barrier to increased adoption and purchasing behaviour, compared with 35% in 2012 and 27% in 2011.

Andrew Bud, the Global Chair of MEF, said “MEF’s 2013 annual study vividly illuminates the worldwide emergence of Mobile 3.0, the next phase in the evolution of mobile content and commerce. In Mobile 3.0, mobile has become the primary tool for engagement and transaction in consumers’ digital lives, creating exciting new opportunities and challenges. As an industry, we must continue to work to reduce the barriers to this growth, and especially to ensure trust and confidence in the ecosystem and its business models.”

[MEF Global Consumer Survey 2013]

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Opinion Articles

‘The Eyes Have It’ at Mobile World Congress

James Rosewell writes:

DoCoMo are one of many network operators and handset manufacturers demonstrating innovative new products as Mobile World Congress. Our eye was caught by the employee demonstrating “Eye Controlled Earphones”. It’s a good job the ladies from the CBOSS stand weren’t walking past at the time.

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'Mobile Money Monday' at Mobile World Congress

James Rosewell writes:

Monday’s Mobile World Congress conference agenda dedicated one of 4 streams to Mobile Money - Transfers, Transactions and Technology allowing all stakeholders to share experiences and debate the future of Mobile and Money.

Two types of service dominated presentations and panel discussions; Near Field Communication (NFC) technology enabling payment at traditional Point of Sale (PoS), and the Mobile Wallet replacing plastic or cash.

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‘Innovation Corner’ at Mobile World Congress

James Rosewell writes:

Here’s my pick of the 3 most innovative companies I’ve uncovered at the 2010 Mobile World Congress.

Cootek.com win the prize for simplest innovation... an accurate touch screen keyboard. They’re a few months away from being ready to release the software to handset manufacturers, but the demo handsets worked very well. The keyboard assumes the user is not going to press the intended key, but in fact might miss and press another key in the same area. Based on this knowledge and an extensive dictionary of words and language context, it’s able to determine the intended word with surprising accuracy. I sincerely hope their technology will be made available for the Nexus One in the not too distant future.

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Google “Mobile First” from Eric Schmidt’s Key Note at Mobile World Congress

James Rosewell writes:

Google CEO, Eric Schmidt, presented a compelling vision of a mobile centric future. The phone has become the “high value end point” for Google services enabled by a combination of increasing handset power, mobile data networks and cloud computing. By far the scarcest resource is the bandwidth available through the mobile data networks. Google appear committed to work with Mobile Network Operators (MNO) to maximise bandwidth usage, although several audience questions suggested scepticism from the main stream mobile industry. Eric expressed a need to maintain a harmonious relationship with MNOs stating Google could not operate its service on mobile devices without their co-operation.

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The great Windows Mobile 7 conspiracy theory

Mark Bridge writes:

I like a good conspiracy theory. A good one, mind you. None of this “Funny thing happened on the way to Mars” nonsense. Oh no, not me. And, despite occasionally mirroring Jerry Fletcher by balancing a bottle on the door handle, I’ve never been inclined to publish such a theory. Until now.

You see, it’s Mobile World Congress in a fortnight’s time. Which is when the great and the good of the mobile industry – along with their mates and hangers-on – head for Barcelona. Microsoft will be there. They’re holding a press briefing on Monday afternoon. And there’s a lot of talk about Windows Mobile 7 being (unofficially) on the agenda. But where’s the evidence?

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