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Monday, May 9, 2011

Vodafone offers free text donation service to UK charities

VodafoneVodafone UK and fund-raising website JustGiving have launched a free text donation service called JustTextGiving by Vodafone.

There are no set-up or running costs for participating charities and no network charges for people making donations. Any of Britain’s 184,000 charities can apply for a unique 6-character code that’ll enable them to receive SMS donations of up to £10.

For example, Cancer Research UK will be using the code CRUK11. Anyone who wanted to donate £10 to the charity would send a message reading CRUK11 £10 to the special JustTextGiving number 70070. The customer would be charged £10 and the charity would receive £10. In addition, the customer would also be given the opportunity to Gift Aid their donation, enabling the charity to receive an additional text benefit.

Guy Laurence, Vodafone UK’s Chief Executive, said “JustTextGiving by Vodafone is speedy, simple, and spontaneous. Around 50 million people carry a mobile so the potential for charities and individuals to raise additional money is very real and exciting. Whether you’re watching a friend run a 5k or at you’re at your kid’s school concert, you will now be able to give on the spot. Fundraising will never be the same again.”

The service is available to English, Scottish and Welsh charities from today. In addition, it’ll be available to individual fund-raisers from next month.

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Opinion Articles

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James Rosewell writes:

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'Mobile Money Monday' at Mobile World Congress

James Rosewell writes:

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Author: The Fonecast
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James Rosewell writes:

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Google “Mobile First” from Eric Schmidt’s Key Note at Mobile World Congress

James Rosewell writes:

Google CEO, Eric Schmidt, presented a compelling vision of a mobile centric future. The phone has become the “high value end point” for Google services enabled by a combination of increasing handset power, mobile data networks and cloud computing. By far the scarcest resource is the bandwidth available through the mobile data networks. Google appear committed to work with Mobile Network Operators (MNO) to maximise bandwidth usage, although several audience questions suggested scepticism from the main stream mobile industry. Eric expressed a need to maintain a harmonious relationship with MNOs stating Google could not operate its service on mobile devices without their co-operation.

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I like a good conspiracy theory. A good one, mind you. None of this “Funny thing happened on the way to Mars” nonsense. Oh no, not me. And, despite occasionally mirroring Jerry Fletcher by balancing a bottle on the door handle, I’ve never been inclined to publish such a theory. Until now.

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