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Friday, December 20, 2013

Consumers need to protect their personal information when using new mobile apps, warns ICO

The Information Commissioner’s Office, the independent UK authority responsible for promoting openness by public bodies and data privacy for individuals, has warned consumers to protect their personal information when installing new mobile apps.

Christmas Day is expected to be the busiest day of the year for app downloads: figures from mobile analytics specialists Flurry showed 328 million apps being downloaded on 25th December.

A UK-specific survey carried out by the ICO earlier this month found that 59% of adults in the UK had downloaded a mobile app, although 62% of these people were concerned about the way apps could use their personal information.

The ICO has published five ‘top tips’ to help consumers stay in control of their data when using mobile apps:

  1. Only download apps from official and trusted app stores. Be extremely careful of using untrusted sources.

  2. Read the information available about an app in the app store before you download it. Check you are happy about the personal information it will be using.
  3. Have a regular clear-out. Many of us have downloaded an app and only used it once. If you no longer use the app, uninstall it.
  4. Consider downloading mobile security software to help keep your device secure.
  5. Make sure you erase any apps from the phone before you donate, resell or recycle an old device, as these may have to access to your personal information. You should be able to find a ‘factory reset’ option in the device settings.

As well as offering tips for consumers, the ICO has also published advice for app developers.

Simon Rice, the ICO’s Principal Policy Advisor for Technology, said “The app development industry is one of the UK’s fastest growing industries, but our survey shows almost half of app users have rejected an app due to privacy concerns. It is important that developers tackle this issue by making sure their apps look after personal information correctly. Our guidance will help them achieve this by explaining the legal requirements when using personal information. That includes how to obtain lawful consent, the measures required to keep people’s information secure and advice on carrying out routine testing and maintenance. These are issues that must be considered at the start of the development process, but once addressed will help developers in the UK comply with the Data Protection Act and have the best chance of achieving commercial success.”

[ICO blog; App Developer guidance (pdf)]

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Opinion Articles

‘The Eyes Have It’ at Mobile World Congress

James Rosewell writes:

DoCoMo are one of many network operators and handset manufacturers demonstrating innovative new products as Mobile World Congress. Our eye was caught by the employee demonstrating “Eye Controlled Earphones”. It’s a good job the ladies from the CBOSS stand weren’t walking past at the time.

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'Mobile Money Monday' at Mobile World Congress

James Rosewell writes:

Monday’s Mobile World Congress conference agenda dedicated one of 4 streams to Mobile Money - Transfers, Transactions and Technology allowing all stakeholders to share experiences and debate the future of Mobile and Money.

Two types of service dominated presentations and panel discussions; Near Field Communication (NFC) technology enabling payment at traditional Point of Sale (PoS), and the Mobile Wallet replacing plastic or cash.

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‘Innovation Corner’ at Mobile World Congress

James Rosewell writes:

Here’s my pick of the 3 most innovative companies I’ve uncovered at the 2010 Mobile World Congress.

Cootek.com win the prize for simplest innovation... an accurate touch screen keyboard. They’re a few months away from being ready to release the software to handset manufacturers, but the demo handsets worked very well. The keyboard assumes the user is not going to press the intended key, but in fact might miss and press another key in the same area. Based on this knowledge and an extensive dictionary of words and language context, it’s able to determine the intended word with surprising accuracy. I sincerely hope their technology will be made available for the Nexus One in the not too distant future.

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Google “Mobile First” from Eric Schmidt’s Key Note at Mobile World Congress

James Rosewell writes:

Google CEO, Eric Schmidt, presented a compelling vision of a mobile centric future. The phone has become the “high value end point” for Google services enabled by a combination of increasing handset power, mobile data networks and cloud computing. By far the scarcest resource is the bandwidth available through the mobile data networks. Google appear committed to work with Mobile Network Operators (MNO) to maximise bandwidth usage, although several audience questions suggested scepticism from the main stream mobile industry. Eric expressed a need to maintain a harmonious relationship with MNOs stating Google could not operate its service on mobile devices without their co-operation.

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The great Windows Mobile 7 conspiracy theory

Mark Bridge writes:

I like a good conspiracy theory. A good one, mind you. None of this “Funny thing happened on the way to Mars” nonsense. Oh no, not me. And, despite occasionally mirroring Jerry Fletcher by balancing a bottle on the door handle, I’ve never been inclined to publish such a theory. Until now.

You see, it’s Mobile World Congress in a fortnight’s time. Which is when the great and the good of the mobile industry – along with their mates and hangers-on – head for Barcelona. Microsoft will be there. They’re holding a press briefing on Monday afternoon. And there’s a lot of talk about Windows Mobile 7 being (unofficially) on the agenda. But where’s the evidence?

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