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Wednesday, September 15, 2010

Summer smartphone sales give the European mobile market a welcome boost

The mobile phone market in Western Europe grew just 1.5% year-on-year to 43.3 million units in the second quarter of 2010, with smartphone growth offsetting a fall in the sale of traditional handsets. International Data Corporation's Mobile Phone Tracker says smartphone shipments were up 60% on Q2 2009 to 14.6 million units, while traditional phone sales fell 14% to 28.7 million units. That means 34% of all devices shipped were smartphones, up from 28% in the previous quarter.

According to IDC, Android shipments increased 450% year-on-year and its market share jumped from 4% to 15% in the last 12 months, becoming the fourth most-popular operating system among new smartphones. IDC believes Android will become the second most-popular smartphone OS in Western Europe by as early as the first quarter of 2011.

There's a similarly positive note from comScore, which has been looking at total subscribers in five European countries rather than shipments to all of Western Europe (and over a slightly different time period, too). It says the European smartphone market has grown 41% in the past year to 60.8 million subscribers. Smartphone usage is dominated by the Symbian platform, which appears on 54.4% of smartphones in Western Europe.

comScore calculates that Android's total market share in the five countries it surveyed (UK, France, Germany, Spain and Italy) has risen from 0.5% in July 2009 to 6.1% in 2010, while Apple's share has risen from 10.2% to 19.2%.

IDC market share graph

comScore market share graph

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Opinion Articles

A Sure Signal from Vodafone

Mark Bridge writes:

Today I've been using my mobile phone at home. For many people that’s not an unusual thing to do – but it is for me because, around here, coverage indoors isn’t particularly good. Downstairs it’s previously been non-existent. But this morning everything changed.

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Physician uses cell phones to bring health care to the poor

Natalia Ardanza of voanews.com writes:

In Africa there is another use for mobile phones. Public Health workers in Kenya are now using mobile phones to gather health information from patients in remote areas and upload it to the internet for instant analysis at distant centers. And it is all happening thanks to Dr Joel Selanikio.

Author: The Fonecast
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Making dumb touchscreen phones was a smart move

Mark Bridge writes:

I remember a report from last year that said ‘non-smart’ touchscreen handsets – generally those without a popular operating system – would be bad news for mobile operators.

Conventional touchscreen smartphones tended to result in higher-than-average ARPU thanks to their early-adopting tech-loving users, their web-friendly browsers, their email programs, their app-friendly operating systems and their fast 3G connectivity. However, dumber touchscreen devices – those with a manufacturer’s own proprietary OS and perhaps a clumsier browser – could generate 23% less ARPU than smarter phones. So, if touchscreen dumbphones weren’t good for networks… and weren’t really good for consumers either… manufacturers wouldn’t really bother with them. Right?

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"Hello Nexus One" I say...

James Rosewell writes:

Mark’s been encouraging me to write an opinion piece on the Nexus One for the last few days and I’m finally putting fingers to keyboard to share my experiences. It’s taken so long because this phone has so many features. On a positive note I could go into details about the gorgeous screen, the Android Marketplace that will out-sell Apple’s over the next 18 months, the built-in satellite navigation service and the speedy processor that makes everything run smoothly in real time. Or on a less positive note, the touch screen keyboard that sucks (think carefully about this if you’re a heavy texter or emailer, it’s even worse than the original iPhone), the lack of ActiveSync for Calendars and Tasks, no support for WMA music files or the clunky zoom functions on the web browser.

However I’m going to focus on voice dictation. Nexus One is the first phone I’ve used with this feature.

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The Amazon Kindle prepares to fight the Apple iPhone and Tablet

Mark Bridge writes:

Here’s a curious thing. Firstly, Amazon creates the Kindle. It starts selling the Kindle in the USA with a mobile deal that lets users download electronic books and newspapers wherever they are. Then it starts selling the Kindle to us in the UK, although – hang on a moment – it’s not talking about a UK mobile deal. Instead it still seems to be ‘roaming’ from the AT&T network. Next comes the larger-screen Kindle DX – also roaming away when it reaches our shores. And now Amazon is talking about third-party downloadable applications for the Kindle. Yes, a mobile device with downloadable apps. Hold that thought; I’ll be returning to it.

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