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Wednesday, September 15, 2010

Summer smartphone sales give the European mobile market a welcome boost

The mobile phone market in Western Europe grew just 1.5% year-on-year to 43.3 million units in the second quarter of 2010, with smartphone growth offsetting a fall in the sale of traditional handsets. International Data Corporation's Mobile Phone Tracker says smartphone shipments were up 60% on Q2 2009 to 14.6 million units, while traditional phone sales fell 14% to 28.7 million units. That means 34% of all devices shipped were smartphones, up from 28% in the previous quarter.

According to IDC, Android shipments increased 450% year-on-year and its market share jumped from 4% to 15% in the last 12 months, becoming the fourth most-popular operating system among new smartphones. IDC believes Android will become the second most-popular smartphone OS in Western Europe by as early as the first quarter of 2011.

There's a similarly positive note from comScore, which has been looking at total subscribers in five European countries rather than shipments to all of Western Europe (and over a slightly different time period, too). It says the European smartphone market has grown 41% in the past year to 60.8 million subscribers. Smartphone usage is dominated by the Symbian platform, which appears on 54.4% of smartphones in Western Europe.

comScore calculates that Android's total market share in the five countries it surveyed (UK, France, Germany, Spain and Italy) has risen from 0.5% in July 2009 to 6.1% in 2010, while Apple's share has risen from 10.2% to 19.2%.

IDC market share graph

comScore market share graph

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Opinion Articles

f u cn rd ths thn wts th prblm?

Iain Graham writes:

Text language. Why do they do it?  What an interesting question!  Normally asked by people who have never ever sent a text, believing it to be the invention of the devil!! "Texters are vandals, doing to our language what Genghis Khan did to his neighbours eight hundred years ago" asserted Jhn (sorry) John Humphrys of Radio Four fame writing in the Daily Mail. The new 'text language' has been blamed for many things including...

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Is Google’s new mobile phone distribution model really a big deal for the UK?

Mark Bridge writes:

“Google offers New Model for Consumers to buy a Mobile Phone”. Not my words but those of Vodafone as it announced it was the first operator to bring the new Google phone offer to Europe.

There’s a lot of talk about Google’s online ordering process for its Nexus One smartphone… or ‘superphone’ as the company described it at yesterday’s launch.

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Mobile shopping is worrying... and usually successful

Mark Bridge writes:

I really don’t like to complain. Honestly, I don’t. I’m an optimist. True, I can be a bit of a cynic – but that’s because I like to see things work first time.

So when I saw a headline that said “Shopping via mobile phone causes concerns for consumers”, I wasn’t surprised. Disappointed but not surprised.

And then I looked closer – and I got annoyed. Not annoyed at the companies that make mobile shopping so disappointing. No, annoyed at the organisation that published the report.

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Is mobile technology too young to predict?

Mark Bridge writes:

“Leave them alone, they’re just kids”

My word, Anakin Skywalker was a smart boy. Child prodigy. Wunderkind. Genius, some would say, albeit fictional.

But, without the benefit of hindsight (or the Star Wars box set, as many would call it), very few people would have expected him to marry his babysitter, fall into a volcano, turn to the Dark Side and end up looking like the late Sebastian Shaw.

Which brings me to the mobile phone industry.

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Did 2009 turn out the way we expected?

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

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