Latest Podcast



Featured Articles

Monday, September 27, 2010

Fixed-line telecoms providers have a lot to learn about customer service

Iain Graham writes:

Woe is me!  I recently did a foolish thing, I tried (and unfortunately succeeded in) changing my home broadband supplier!  Let me begin at the beginning...

For some time I had been bombarded by marketing material from my landline supplier, asking me to add their broadband service to my existing account and get a 'good deal' on the whole thing. Eventually I gave in and agreed as it would save about 40% on my existing combined bills. The clincher was when I discovered that my recently-acquired Vodafone (Un)Sure Signal device was gobbling up such huge amounts of my inclusive broadband 'allowance' that staying where I was would cost me even more!  Local mobile coverage meant that going 'mobile only' wasn't an option. So after 5 years of uninterrupted service backed up by a superb customer experience, I sold my soul to a company with a lot of promises of Utopia at half price!  Foolish boy!!

It all started well enough with virtually a daily update on the progress towards 'switchover' day although, looking back, most of the communications were thinly disguised marketing pieces to sell me yet even more services!  I did check with them that when 'switch over' happened, there would be no interruption of service as I run a business from my home relying on internet connection. An explicit question asked of a real person. I received every possible assurance that the 'switch over' would be seamless, even though I was not going to change my wireless router and use the one they supplied. Thus reassured, I slept easily in my bed!

The day of switchover arrived!  Champagne corks were popped and fatted calves sacrificed as the appointed hour of 11 am approached. I made one further call to the company to check about compatibility of router & supplier and again was reassured completely. (One hopes these calls of mine were being recorded for training purposes!)

11am arrived at last and in great anticipation I launched Microsoft Explorer on its new high-powered but cost-effective wave. Nothing, nada, zilch!  No internet, no emails, no service. In a moment of madness I decided to try their customer service department. Now, don't get me wrong, I love music - pop, classical, hard rock, indie, hip hop, greenhouse, rapping, not a problem - but after hours, yes, hours of listening to it played down a handset, only being interrupted by being told that "my call was important, I was in a queue and someone would be with me soon", even my well-known patience and levels of tolerance were being tested!  I was pushed from one department to another, all of whom required that I give them my account number, confirm my address, and give them my inside leg measurement before they would speak to me. Everything was being tested (including my patience) and they were eliminating faults one by one, and so the day ended!

"Switchover plus one"!  I was now connected and being dealt with by the "advanced solutions" team. Thank goodness for that, I thought!  They asked me for the manufacturer and serial number of my router. This was new, I thought!  I gave it to them and almost at once came back the reply "Oh no, we have never supported that router with our broadband, you will have to use the one we supplied"!  I have to admit I was terse and tense in my response expressing my disappointment at this news. After all I only rang twice specifically to check that very fact!  (I have good reasons for wanting to use my existing router, too many and boring to go into here).

I was then given the number of the router manufacturer, told to contact them and they would be able to help and get me up and running. (As I'm sure I've mentioned previously, I am to computers and technology what the late Cyril Smith was to hang gliding, and so I am completely reliant on others to help me!)  Therefore without further ado I rang said router manufacturer (more time spent listening to muzak), and there a very helpful gentleman, from India I think, advised me that he could not help as the router was so old, it was no longer covered by the warranty, therefore I would need to ring another number to get help. Oh good, I exclaimed, and rang the new number supplied. (More muzak). This call was also very important to them and would be answered as soon as possible. Apparently I was number 37 in the queue!

It was now 11am, 24 hours after the switchover, 24 hours since I had been disconnected from the known world. At this point I was drinking heavily and had taken up smoking!

The phone was answered  by a linguistically-challenged gentleman who explained that they would charge £41.00 + VAT for the privilege of sorting me out!  No Pay - No Fix. Not quite the answer I was looking for!  I thanked him politely and decided to give the broadband supplier one more try, or at least to ask them to pay for any work that needed to be charged for. This attitude was not greeted with any enthusiasm by the people I now considered to be my enemy in the customer service department of (no I'm not going to mention their name!)  I did then refer to the fact that I had been lied to on several occasions about the compatibility of the equipment. I was referred to, and I quote, "the small print in the contract!!"

I think now they had an idea of just how cross I was and put me through to a person called Greg within the bowels of the broadband supplier. This was like a shining light in a world of Stygian gloom! This call started at 9.15am, and he promised that by the time he had finished with me all would be well. He explained that everything I had been told so far was absolute rubbish and he could fix it!  He was right!  The call was terminated at 12.45pm, three and a half hours later! (there was a pause in the middle of it for a 'comfort break')!  True to his word, he got it all working on all four computers in the building and with full, and fast internet connectivity. Hurrah!!  All companies should have a Greg!  This was on a Saturday, and I was happy!

Happy, that is, until on Monday morning, I found that although I could receive emails, I couldn't send any.

So with a heavy heart and a packed lunch at the ready, I rang the broadband SP again...

The moral of the story is:

"It is unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money - that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is as well add something for the risk you run, and if you do that you will have enough to pay for something better". So said John Ruskin, an eighteenth century philosopher.

In other words; if you buy cheap, you buy twice!

 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 15548

Tags: vodafone femtocell opinion internet broadband

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

A Sure Signal from Vodafone

Mark Bridge writes:

Today I've been using my mobile phone at home. For many people that’s not an unusual thing to do – but it is for me because, around here, coverage indoors isn’t particularly good. Downstairs it’s previously been non-existent. But this morning everything changed.

Author: The Fonecast
0 Comments
Article rating: No rating

Physician uses cell phones to bring health care to the poor

Natalia Ardanza of voanews.com writes:

In Africa there is another use for mobile phones. Public Health workers in Kenya are now using mobile phones to gather health information from patients in remote areas and upload it to the internet for instant analysis at distant centers. And it is all happening thanks to Dr Joel Selanikio.

Author: The Fonecast
0 Comments
Article rating: No rating

Making dumb touchscreen phones was a smart move

Mark Bridge writes:

I remember a report from last year that said ‘non-smart’ touchscreen handsets – generally those without a popular operating system – would be bad news for mobile operators.

Conventional touchscreen smartphones tended to result in higher-than-average ARPU thanks to their early-adopting tech-loving users, their web-friendly browsers, their email programs, their app-friendly operating systems and their fast 3G connectivity. However, dumber touchscreen devices – those with a manufacturer’s own proprietary OS and perhaps a clumsier browser – could generate 23% less ARPU than smarter phones. So, if touchscreen dumbphones weren’t good for networks… and weren’t really good for consumers either… manufacturers wouldn’t really bother with them. Right?

Author: The Fonecast
0 Comments
Article rating: No rating

"Hello Nexus One" I say...

James Rosewell writes:

Mark’s been encouraging me to write an opinion piece on the Nexus One for the last few days and I’m finally putting fingers to keyboard to share my experiences. It’s taken so long because this phone has so many features. On a positive note I could go into details about the gorgeous screen, the Android Marketplace that will out-sell Apple’s over the next 18 months, the built-in satellite navigation service and the speedy processor that makes everything run smoothly in real time. Or on a less positive note, the touch screen keyboard that sucks (think carefully about this if you’re a heavy texter or emailer, it’s even worse than the original iPhone), the lack of ActiveSync for Calendars and Tasks, no support for WMA music files or the clunky zoom functions on the web browser.

However I’m going to focus on voice dictation. Nexus One is the first phone I’ve used with this feature.

Author: The Fonecast
0 Comments
Article rating: No rating

The Amazon Kindle prepares to fight the Apple iPhone and Tablet

Mark Bridge writes:

Here’s a curious thing. Firstly, Amazon creates the Kindle. It starts selling the Kindle in the USA with a mobile deal that lets users download electronic books and newspapers wherever they are. Then it starts selling the Kindle to us in the UK, although – hang on a moment – it’s not talking about a UK mobile deal. Instead it still seems to be ‘roaming’ from the AT&T network. Next comes the larger-screen Kindle DX – also roaming away when it reaches our shores. And now Amazon is talking about third-party downloadable applications for the Kindle. Yes, a mobile device with downloadable apps. Hold that thought; I’ll be returning to it.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First101102103104106108109110Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
1345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2025»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive

Terms Of Use | Privacy Statement