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Tuesday, September 11, 2012

Everything Everywhere becomes 'EE' as it launches 4G in the UK

Everything Everywhere, which was given the go-ahead to use its existing 1800MHz spectrum for next-generation mobile services last month, has revealed its 4G plans for the UK. It’s also said it’ll be branding the new service - and the parent company - simply as ‘EE’.

EE logo (September 2012)

Its EE 4G LTE network is being switched on for testing from today and is expected to be available to customers in 16 cities by Christmas 2012, covering a third of the population. 4G services will then continue to be rolled out, reaching 70% of the UK population next year and 98% of the UK population in 2014.

The first cities to receive 4G mobile broadband from EE will be London, Edinburgh, Cardiff, Belfast, Birmingham, Bristol, Derby, Glasgow, Hull, Leeds, Liverpool, Manchester, Newcastle, Nottingham, Sheffield and Southampton.

The new EE brand will run alongside Orange and T-Mobile, which will remain for the company’s existing 2G and 3G services, although retail shops will be rebranded as EE. Mobile phones from both networks will also start to show ‘EE’ as the chosen network rather than ‘Orange’ or ‘T-Mobile’.

Olaf Swantee, CEO of EE, said “Today we launch a new company, a new network and a new brand for Britain. Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a simple belief that customers deserve better. We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years. And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.”

4G tariffs from EE will be announced in the next few weeks, with devices including the Samsung Galaxy SIII LTE, the Nokia Lumia 920, the Nokia Lumia 820, the HTC One XL, the Huawei Ascend P1 LTE, the Huawei E589 Mobile WiFi unit and the Huawei E392 Mobile Broadband dongle.

The company is also launching a fibre broadband service to homes and businesses.

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Opinion Articles

A Sure Signal from Vodafone

Mark Bridge writes:

Today I've been using my mobile phone at home. For many people that’s not an unusual thing to do – but it is for me because, around here, coverage indoors isn’t particularly good. Downstairs it’s previously been non-existent. But this morning everything changed.

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Physician uses cell phones to bring health care to the poor

Natalia Ardanza of voanews.com writes:

In Africa there is another use for mobile phones. Public Health workers in Kenya are now using mobile phones to gather health information from patients in remote areas and upload it to the internet for instant analysis at distant centers. And it is all happening thanks to Dr Joel Selanikio.

Author: The Fonecast
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Making dumb touchscreen phones was a smart move

Mark Bridge writes:

I remember a report from last year that said ‘non-smart’ touchscreen handsets – generally those without a popular operating system – would be bad news for mobile operators.

Conventional touchscreen smartphones tended to result in higher-than-average ARPU thanks to their early-adopting tech-loving users, their web-friendly browsers, their email programs, their app-friendly operating systems and their fast 3G connectivity. However, dumber touchscreen devices – those with a manufacturer’s own proprietary OS and perhaps a clumsier browser – could generate 23% less ARPU than smarter phones. So, if touchscreen dumbphones weren’t good for networks… and weren’t really good for consumers either… manufacturers wouldn’t really bother with them. Right?

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"Hello Nexus One" I say...

James Rosewell writes:

Mark’s been encouraging me to write an opinion piece on the Nexus One for the last few days and I’m finally putting fingers to keyboard to share my experiences. It’s taken so long because this phone has so many features. On a positive note I could go into details about the gorgeous screen, the Android Marketplace that will out-sell Apple’s over the next 18 months, the built-in satellite navigation service and the speedy processor that makes everything run smoothly in real time. Or on a less positive note, the touch screen keyboard that sucks (think carefully about this if you’re a heavy texter or emailer, it’s even worse than the original iPhone), the lack of ActiveSync for Calendars and Tasks, no support for WMA music files or the clunky zoom functions on the web browser.

However I’m going to focus on voice dictation. Nexus One is the first phone I’ve used with this feature.

Author: The Fonecast
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The Amazon Kindle prepares to fight the Apple iPhone and Tablet

Mark Bridge writes:

Here’s a curious thing. Firstly, Amazon creates the Kindle. It starts selling the Kindle in the USA with a mobile deal that lets users download electronic books and newspapers wherever they are. Then it starts selling the Kindle to us in the UK, although – hang on a moment – it’s not talking about a UK mobile deal. Instead it still seems to be ‘roaming’ from the AT&T network. Next comes the larger-screen Kindle DX – also roaming away when it reaches our shores. And now Amazon is talking about third-party downloadable applications for the Kindle. Yes, a mobile device with downloadable apps. Hold that thought; I’ll be returning to it.

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