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Friday, June 10, 2011

Soon, no-one will care about mobile phone numbers - and the networks will love it

Mark Bridge writes:

Watch almost any American TV show from the 1960s - I’d recommend a good police procedural - and at some point after a few episodes there’ll be a scene in a restaurant. One of the main characters will be dining and their meal will be interrupted by a waiter bringing a telephone to the table. The phone will probably have an implausibly long cable, although there may be a telephone socket nearby.

As the detective left the office that afternoon he’d have said something like “call me at home on 555-0743 if you need me. Then I’m off to the Channel 37 studios - you can reach me there on 555-0242 - and finally to the Electric Banana club. That’s 555-0322.”

Yes, mobile phones have definitely made life easier. And yet there’s something missing. Something really obvious that manufacturers have celebrated - and networks don’t want to talk about.

You see, the do-everything mobile device doesn’t. The Swiss Army smartphone is a fiction. One phone + one number = one straitjacket.

Going to work?  You probably want a smartphone. Going mountain biking?  Hmmm. Rugged smartphone, perhaps. Or just a rugged phone. Maybe something that’s smaller than a smartphone. Out for the evening?  Pocket sized, definitely. Well, tiny bag sized, at least. Taking photographs?  Wouldn’t it be great to have a SIM card in your DSLR. You could send high-quality images straight from your camera - and with a Bluetooth headset you could make calls as well. Using a tablet?  Using a laptop?  You hardly need a phone at all.

Yes, mobile phones can handle more than one task and more than one environment - but at some point we end up compromising. In fact, I don’t think there’s any other multi-functional device we compromise on so much.

Cars, to an extent, are another compromise. But that’s pretty much it. We have clothes to suit the weather and our mood. We have shoes to handle the rain, shoes to make us taller, shoes to help us run. We’ll put a different sized television in different rooms. But mobile phones?  We’ll get by with just one, thank you.

Yet the last 25 years have seen mobile phone designs for almost every situation. The Nokia 7280; as fashion-crazed as Lady Gaga’s high heels. The LG Chocolate. The Siemens Xelibri range. Bang & Olufsen’s Serene. Motorola StarTAC. Sony CMR-333. Ericsson R380.

Some of these were reasonable all-rounders. Others were ‘special occasion’ phones.

This week’s announcement from Sony Ericsson includes a handset I’d add to the list. The Sony Ericsson Mix Walkman is very much a music-oriented device, with a ‘Zappin’ key to preview the chorus of the next track and a karaoke function that lowers the volume of the vocal track to let you sing along. Very clever. However, there are also times I want a 4-inch screen. Or an 8-megapixel camera. Or a QWERTY keyboard.

There was a period when I didn’t have to choose. Around ten years ago I could subscribe to MultiSIM from Vodafone UK. Up to 10 SIMs, each in a different device - but just one telephone number. You could make calls from any of them and could ‘activate’ one to receive calls. There were some similar services from other networks but the Vodafone option is the one I remember. However, it had one little problem - and that quickly became one big problem. It couldn’t handle GPRS or 3G data. As BlackBerry ownership grew, soon MultiSIM was no more.

Curiously, there’s been no replacement. Maybe that’s because we’re more prepared to accept compromises. Maybe the rectangular smartphone design is becoming something of a standard. Maybe mobile networks have won - and manufacturers have resigned themselves to building compromised smartphones.

Or maybe, just maybe, networks have seen the future. Maybe they know that telephone numbers soon won’t matter to us. Our phones will identify the people we’re calling from their email addresses, their Facebook pages or their Twitter IDs. My contact list will be in the Cloud. The person I’m calling is connected somewhere, via something - perhaps an internet TV, perhaps their car.

When that happens, it won’t matter what phone we’re calling from or which phone we’re calling to. And that means we’ll be able to buy as many fashion phones, smartphones and tablets as we want.

After all, why should mobile networks care about putting ten SIMs on a single subscription... when they can sell you ten subscriptions instead?

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Author: The Fonecast
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1 comments on article "Soon, no-one will care about mobile phone numbers - and the networks will love it"

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Mark

6/13/2011 6:55 AM

Alternatively, "Don’t Lose That Number: Why Mobile Communications Is Still About Digits" - by Tom Krazit at mocoNews.net bit.ly/jeeLeZ

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Opinion Articles

Satellite phones may work everywhere... but that doesn't mean they're legal

Mark Bridge writes:

Every time a British citizen finds themselves in trouble abroad – whether the problem is pirates, police, having a drink or having a cuddle – it’s very likely someone somewhere will say “you should have checked first”.

That’s sensible advice when it comes to looking at the FCO website… but an extra reminder about checking the legality of your technology came this week when biofuel bus driver Andy Pag was arrested in India for using a satellite phone.

Author: The Fonecast
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Google, Android and TouchDown – demonstrating the new "old" business model

James Rosewell writes:

If you work for a sizeable organisation it’s 65% likely your email, contacts, calendar and task list will all reside on a Microsoft Exchange server. That’s quite a lot of mobile phones to connect and synchronise with Exchange. Microsoft has a solution called ActiveSync now supported by Nokia, Apple and a few others. RIM requires a server that IT departments need to install to allow their BlackBerry users to access these features.

Android has been left behind when it comes to accessing ActiveSync.

Author: The Fonecast
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Google Nexus One – a tale of 2 power supplies

James Rosewell writes:

Last week I decided to use my own hard earned money to buy the latest high-end HTC smartphone running Android 2.1 in the form of the Google Nexus One. I’ve not used an Android-based device as my main phone for some time so was keen to understand the improvements to the operating system and see for myself how fast the Snapdragon processor really is.

Author: The Fonecast
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Ten tips for mobile working at home

Mark Bridge writes:

So you’re stuck at home because the snow’s made your journey to work too hazardous?  Or perhaps you just needed a little peace and quiet to finish an important project?

Well, technology can certainly make your life easier – but how can you make the best of it?  Here are my top ten tips… all gathered from personal experience. So switch on your BlackBerry, connect to your VPN and let’s do some telecommuting.

Author: The Fonecast
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Today, Nexus One... tomorrow, the world

Mark Bridge writes:

To my mind, the Google Nexus One is just another Android-powered handset. It’s a very good Android-powered handset – and one that might dissuade me from my planned upgrade to a Motorola Milestone – but in reality it’s only another phone.

And, as I mentioned yesterday, I don’t think Google’s method of selling the phone is going to transform mobile retailing. Well, no more than the internet is doing already.

Because that’s not why the Nexus One has been created.

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